Inside Augusta National's Incredible New Masters Shop

Augusta National unveiled its new Masters shop and it's seriously impressive

new masters shop

Augusta National unveiled its new Masters merchandise shop... and it's huge!

Inside Augusta National's Incredible New Masters Shop

Last year, Augusta National unveiled an incredible state-of-the-art press building which was hailed as one of sports finest.

And this year the Masters host has revealed a new merchandise shop, and it's equally impressive.

The new state-of-the-art shop features twice the floor space as the old one and is located between the first fairway and driving range.

The project to knock the previous shop down and build the new one took just 20 weeks.

A larger concession area has been built where the old press building was housed.

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The new shop features 385 mannequins including a dog mannequin. The store caters for all!

There are also 64 tills to ensure patrons can get in and out quicker - the previous store regularly had a queue of around 2 hours to get into.

Augusta say that hats are the most popular sales item and there are 125 different styles on the Headwear Wall throughout the shop.

Some of the more interesting items on sale for this year include: Gnomes dressed in caddie jumpsuits, infant caddie jumpsuit onesies, Masters playing cards, pyjama pants, hoodies, vintage signage, coasters and temperature-controlled cups.

The 2018 Masters gets underway on Thursday as Sergio Garcia defends the title he won in dramatic fashion last year.

The Spaniard defeated Justin Rose in a playoff to win his first major title in his 74th attempt.

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This year, Rory McIlroy heads into the tournament as favourite after recently winning the Arnold Palmer Invitational.

Tiger Woods makes his first major start since 2015 and is in good form himself having recorded a 12th-5th-2nd in a three week stretch on the PGA Tour.

Other players highly fancied include Dustin Johnson, Bubba Watson, Phil Mickelson, Jordan Spieth and Justin Rose.

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Elliott Heath
News Editor

Elliott Heath is our News Editor and has been with Golf Monthly since early 2016 after graduating with a degree in Sports Journalism. He manages the Golf Monthly news, features, courses and travel sections as well as our large Facebook, Twitter and Instagram pages. He covered the 2022 Masters from Augusta National as well as four Open Championships on-site including the 150th at St Andrews. His first Open was in 2017 at Royal Birkdale, when he walked inside the ropes with Jordan Spieth during the Texan's memorable Claret Jug triumph. He has played 35 of our Top 100 golf courses, with his favourites being both Sunningdales, Woodhall Spa, Western Gailes, Old Head and Turnberry. He has been obsessed with the sport since the age of 8 and currently plays at West Byfleet Golf Club in Surrey, where his handicap index floats anywhere between 2-5. His golfing highlights are making albatross on the 9th hole on the Hotchkin Course at Woodhall Spa, shooting an under-par round, playing in the Aramco Team Series on the Ladies European Tour and making his one and only hole-in-one at the age of 15 - a long time ago now!

Elliott is currently playing:

Driver: Titleist TSR4

3 wood: Titleist TSi2 HL

Irons: Mizuno MP-H4 3-iron, Mizuno MP5 4-PW

Wedges: Cleveland RTX ZipCore 50, 54, 58

Putter: Odyssey White Hot OG #5