Scheffler’s $20,000 Rolex And The $2.5m Watch Bubba Watson Wore At The Masters
A number of players were seen wearing designer watches during the week of the Masters, including winner, Scottie Scheffler


It's no secret that professional golf attracts a number of high-end brands, with various Tours and players often associated with a plethora of blue-chip sponsors.
One of those is jewellery and, at the 2024 Masters, several players were seen wearing incredibly expensive watches, with the likes of Scottie Scheffler, Rory McIlroy and Bubba Watson, donning models from Rolex, Omega and Richard Mille.
A post shared by CHAD ALEXANDER (@itschadalexander)
A photo posted by on
In a video posted to Instagram from social media watch expert, @itschadalexander, we see a number of players wearing watches, with the first being Watson's 'Richard Mille RM 38-02 Tourbillon Bubba Watson', a model that will cost you $2.5 million!
Dressed up in pink and white, which is the same colorway as Watson's driver, the two-time Green Jacket winner stated to Richard Mille: "I have been pushing Richard for a pink watch for ten years and here it is!" Watson has been with the brand for over a decade and, in regards to the watch, there are just 50 of these models available, with the company calling it: "The watchmaking equivalent of a hole-in-one."
Along with Watson, Masters winner, Scheffler, was seen wearing a green (of course) Rolex Submariner called 'The Hulk'. This particular model will set you back a much-more friendly $20,000...





Amongst the other watches seen, McIlroy was donning a De Ville Tourbillon from his sponsor, Omega, with the watch retailing for $137,000. The most popular manufacturer, though, was Rolex, as the likes of Tiger Woods, Phil Mickelson, Jack Nicklaus, Brooks Koepka and Rickie Fowler could be spotted wearing them the week of Augusta National.
One model that we have tested was also seen on the wrist of Tommy Fleetwood, as the TAG Heuer Connected Calibre E4 Golf Edition Watch was spotted on the Englishman. Known as one of the best golf watches on the market, we really liked the crystal clear display and exceptional app experience when we tested the model out last year.
Get the Golf Monthly Newsletter
Subscribe to the Golf Monthly newsletter to stay up to date with all the latest tour news, equipment news, reviews, head-to-heads and buyer’s guides from our team of experienced experts.
TAG Heuer Connected Calibre E4 Golf Edition Watch | Available at TAG Heuer
Now $1,950
A feature-packed, sporty yet elegant golf watch that provides one of the most cutting-edge experiences in golf. The price tag is somewhat difficult to stomach, but this watch is both fun and functional - over time it will optimise your strategy by automatically tracking your tee shots.
Read our full TAG Heuer Connected Calibre E4 Golf Edition Watch Review

Matt joined Golf Monthly in February 2021 covering weekend news, before also transitioning to equipment and testing. After freelancing for Golf Monthly and The PGA for 18 months, he was offered a full-time position at the company in October 2022 and continues to cover news and social media.
Taking up the game when he was just seven years of age, Matt made it into his county squad just a year later and continues to play the game at a high standard, with a handicap of around 2-4. To date, his best round came in 2016, where he shot a six-under-par 66 having been seven-under through nine holes. His favorite player is Rory McIlroy, despite nearly being struck by his second shot at the 17th during the 2015 BMW PGA Championship.
Matt’s current What’s In The Bag?
Driver: Honma TW747, 8.75°
Fairway Wood: Ping G430 LST 15°, 19°
Irons: TaylorMade P.7CB
Wedges: Cleveland 588 RTX 2.0 Tour Satin, 50°, 56°, 60°
Putter: Cleveland TFI 2135 Satin Cero
Ball: Titleist Pro V1
-
13 Big Names To Miss The Cut At The US Open
The US Open is known for its ability to humble even the world’s biggest names, and some high-profile players are once again heading home early after two rounds Oakmont
-
US Open Golf Betting Tips: Post-Cut Odds And Predictions
An eventful two rounds have taken place at Oakmont Country Club and, with scoring a struggle, there is value to be had over the weekend of the US Open
-
Brooks Koepka Is Still Not Wearing LIV Golf Logos Three Years After Switching To The PIF-Backed League - Here's Why...
The five-time Major winner is the only LIV player at the US Open not wearing any of the circuit's branded apparel - we explain why
-
LIV Golf Leaderboard At The US Open: Who Made The Cut And Who Missed Out?
A total of eight LIV Golfers missed the cut at Oakmont, where low scoring was hard to come by in tough US Open conditions
-
PGA Tour Set To Unveil NFL Executive As New CEO
It has been confirmed that NFL Executive Brian Rolapp is leaving the organization, with ESPN’s Adam Schefter reporting he will become the PGA Tour’s new CEO
-
NBC Sports Chief’s ‘Total Sideshow’ LIV Golf Comments Raise Two Key Questions - How Will Saudi-Backed Tour Respond?
After NBC Sports chief Sam Flood called it a "total sideshow" we look at how LIV Golf could respond, with another huge cash injection or a change in strategy
-
Bryson DeChambeau Gives Update On LIV Golf Contract
The Crushers GC captain's LIV Golf deal ends in 2026, and now he has given an update on his future with the circuit
-
‘My Game’s Been Really Close’ – Dustin Johnson Confident He Can Contend For Second US Open Title At Oakmont
The 2016 US Open champion is confident in his game ahead of the Major, despite some recent disappointments at the big events
-
We Tried To Work Out Joaquin Niemann’s Handicap In 2025. Here’s What The Data Says…
Joaquin Niemann has enjoyed an excellent 2025 on the LIV Golf League, with the Chilean producing some incredible rounds at a number of tough golf courses
-
Joaquin Niemann Leapfrogs Scottie Scheffler And Rory McIlroy As Golf's Top Earner In 2025 After LIV Golf Virginia Victory
The Chilean's fourth win of the year secured another $4 million and consequently catapulted Niemann to the top of the on-course earnings across all tours