Bridgestone e12 Contact Ball Review

We put the Bridgestone e12 Contact ball to the test out on the golf course

Bridgestone e12 Contact Ball Review
(Image credit: Golf Monthly)
Golf Monthly Verdict

Bridgestone’s e12 Contact ball stays on the clubface longer and flies straighter thanks to its quirky dimple design that ramps up energy transfer at impact, making it ideal for the golfer who may be struggling for accuracy. We also like the different color choices on offer too.

Reasons to buy
  • +

    Soft core promotes better spin around the greens

  • +

    Dimple design encourages straighter flight and less sidespin

  • +

    Available in vibrant matte color options

Reasons to avoid
  • -

    Less workability than similarly priced balls

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Bridgestone e12 Contact Ball Review

Having the right golf ball for your game can really make a difference to your score. Golf balls are not a “one size fits all” solution and there are golf balls for every skill level and swing speed.

Whether you are looking for the best distance golf balls or the best golf balls for beginners, at Golf Monthly we have you covered with guides to cover all of your needs, from the best value golf balls to the best golf balls for seniors or slow swing speeds.

Bridgestone golf balls are some of the best on the market and the great Tiger Woods himself has been playing them for several years.

While Tiger uses a Tour B XS TW Edition golf ball, Bridgestone makes balls to suit every level of golfer. One of their most popular is the e12 Contact so I was keen to see how it performed in testing.

Bridgestone e12 Contact Ball

(Image credit: Matthew Moore)

The first thing you notice when you unbox a Bridgestone e12 Contact golf ball is the dimples, which are wide, hexagonal and deep with raised circles set into them. These Contact Force dimples are the inspiration for this new ball which replaces Bridgestone’s e12 Soft and e12 Speed balls and which the brand says will increase the surface contact between clubface and ball by 38 percent.

The effect of increased ball-face contact is significant. According to Bridgestone it means better energy transfer, straighter flights and longer shots. I pegged one up at Slaley Hall, a former European Tour venue, to test Bridgestone’s claim that the e12 Contact can deliver “straight distance.” 

The feel at impact is reasonably soft, especially for a ball that is marketed for its distance gains. Off the tee, e12 Contact proved itself as long as some of the best premium golf balls and launched fairly high promoting better carry distance.

It was also noticeable that the ball flight had less shape on it. I’m battling an open club face at impact at the moment and I was interested to note that on two occasions I hit high straight pushes with my driver. With my usual ball that would be a high blocky slice.

Bridgestone e12 Contact Ball

(Image credit: Matthew Moore)

Iron shots had a solid mid-level trajectory with plenty of stopping power and control going into the greens and less draw than my usual shot. When I tried to work the ball with a gentle fade, the e12 stayed straight. This lack of sidespin is good for higher handicap golfers but better players may find it frustrating. If you do want to straighten up your ball flight though, clearly the Bridgestone e12 Contact ball could benefit your game as it undoubtedly has a straightening effect. 

I found that the e12 seemed to stay on the face fractionally longer than my usual golf ball, while it was genuinely soft and responsive when chipping and pitching. For a mid-price golf ball there was a good level of feel.

On the greens it comes off the putter face nicely with a sharp click and I found it to be pleasant enough to putt with, although it isn’t as butter soft as the Bridgestone e6 ball. With a softer core and longer face-ball contact, Bridgestone is targeting increased ball speed to power longer, straighter shots. During this on-course test, the e12 held its own against more expensive balls and was longer than other mid-category distance balls.

This ball is generously priced and comes in a good range of colors including white, matte green, matte red, and matte yellow.

It will certainly help golfers who want to hit it longer and find more fairways so if you're struggling with accuracy and need a straighter ball flight, this could be just the ticket for you.

Matthew Moore

Matthew Moore fell in love with golf hitting an old 3-iron around his school playing field imagining rugby posts were flags and long jump pits as bunkers.

He earned golf scholarships to the University of St Andrews and Emory University, Atlanta, U.S.A and dreamed of playing professionally before training as a journalist.

He has worked at Golf Monthly and CNN Sports as well as covering golf news, features, products and travel as a freelance writer and TV presenter for newspapers, magazines and corporate clients. Matthew has interviewed Ryder Cup Captains, Major Champions and legends of the game and rates sharing a glass of rioja and a bowl of nuts with Miguel Angel Jimenez as his favourite moment. Matthew plays off 1, has won five club championships and aced the first hole of Augusta National’s Par-3 course in 2002.