Bridgestone e12 Contact Golf Ball Review

The Bridgestone e12 Contact ball is put to the test out on the course

Bridgestone e12 Contact Ball
(Image credit: Matthew Moore)
Golf Monthly Verdict

Bridgestone’s e12 Contact ball stays on the clubface longer and flies straighter thanks to its quirky dimple design that ramps up energy transfer at impact

Reasons to buy
  • +

    Dimple design encourages straighter flight and less sidespin

  • +

    Contact Force dimples transfer more energy at impact

  • +

    Gradational soft core promotes better spin around the greens

  • +

    Available in vibrant matte colour options

Reasons to avoid
  • -

    Straighter ball flight doesn’t help golfers shape shots

  • -

    Less workability than similarly priced balls

The first thing you notice when you unbox a Bridgestone e12 Contact golf ball is the dimples. Wide, hexagonal, deep dimples with raised circles set into them.

The Contact Force dimples are the inspiration for this new ball which replaces Bridgestone’s e12 Soft and e12 Speed balls and which it says will increase the surface contact between clubface and ball by 38%.

The effect of increased ball-face contact? Better energy transfer, straighter flights, longer shots – says Bridgestone.

In this review of the Bridgestone e12 Contact golf ball, I pegged it up at Slaley Hall, a former  European Tour venue, to test its claim that the e12 Contact can deliver “straight distance.”

The first thing to say is that this is a three-piece ball with an ionomer cover and sits right in between two-piece distance balls and the best golf balls used at Tour level.

Bridgestone e12 Contact Ball

(Image credit: Matthew Moore)

The feel at impact is reasonably soft, especially for a ball that is marketed for its distance gains. Off the tee, e12 Contact proved itself as long as some of the best premium golf balls and launched fairly high promoting better carry distance.

It was noticeable that the ball flight had less shape on it. I’m battling an open club face at impact at the moment and on two occasions I hit high straight pushes with my driver, whereas with my usual ball that would be a high blocky slice.

Iron shots had a solid mid-level trajectory with plenty of stopping power and control going into the greens and less draw than usual. When I tried to work shots with a gentle fade, the e12 stayed straight, which better players could find frustrating.

If you’re someone who wants to straighten up their ball flight, the Bridgestone e12 Contact ball could benefit your game, as it undoubtedly has a straightening effect.

The e12 did seem to stay on the face fractionally longer and it was genuinely soft and responsive when chipping and pitching. For a mid-range mid-price ball, there was a good level of feel.

It comes off the putter face nicely with a sharp click and was enjoyable to putt with, although isn’t as butter soft as the Bridgestone e6 ball.

With a softer core and longer face-ball contact, Bridgestone is targeting increased ball speed to power longer, straighter shots. During this on-course test, the e12 held its own against more expensive balls and was longer than other mid-category distance balls.

This ball is generously priced at around £24.99 to £30 a dozen and will certainly help golfers who want to hit it longer and find more fairways.

The Bridgestone e12 Contact is available in white, matte green, matte red, and matte yellow.


Matthew Moore
Matthew Moore

Matthew Moore fell in love with golf hitting an old 3-iron around his school playing field imagining rugby posts were flags and long jump pits as bunkers.

He earned golf scholarships to the University of St Andrews and Emory University, Atlanta, U.S.A and dreamed of playing professionally before training as a journalist.

He has worked at Golf Monthly and CNN Sports as well as covering golf news, features, products and travel as a freelance writer and TV presenter for newspapers, magazines and corporate clients. Matthew has interviewed Ryder Cup Captains, Major Champions and legends of the game and rates sharing a glass of rioja and a bowl of nuts with Miguel Angel Jimenez as his favourite moment. Matthew plays off 1, has won five club championships and aced the first hole of Augusta National’s Par-3 course in 2002.