European Tour Launches New $7m Rolex Series

Six events will have $7m purses and the Dubai finale will be worth $8m in 2017

rolex series
(Image credit: Getty Images)

The European Tour has today launched the Rolex Series, which sees seven special events with increased prize money

European Tour Launches New $7m Rolex Series

The European Tour has announced the 2017 Rolex Series - which sees seven current events bumped up with inflated purses.

Of the seven tournaments - six will have purses of $7m, whilst the season-ending DP World Tour Championship's total prize pool will total $8m.

Keith Pelley, Chief Executive of the European Tour, said: “We are delighted to unveil the Rolex Series today and we are committed to developing and building on it over the coming years.

Related: Pelley launches six-hole format for 2017 World Super 6 Perth

“The Rolex Series will celebrate the highest quality of golf and the international spirit of the game; values that Rolex and the European Tour strengthen with this announcement. We are tremendously proud to have Rolex as our partner in this exciting new venture and we thank them for their continued support.”

rolex series

Rory McIlroy and Keith Pelley with the Race To Dubai trophy in 2015.

The series will begin at Wentworth in May for the BMW PGA Championship.

Related: Chris Wood holds on for Wentworth win

Two more follow in July at the Dubai Duty Free Irish Open, hosted by the Rory Foundation at Portstewart then the Aberdeen Assett Management Scottish Open at Dundonald Links.

The Italian Open in October will be the fourth at Olgiata Golf Club in Rome before the Finals Series events - the Turkish Airlines Open, Nedbank Golf Challenge and DP World Tour Championship.

Related: Italy to host 2022 Ryder Cup

Pelley spoke to Golf Monthly for the July issue, "At the end of the day, our players love to play here. I believe their preference is to play in Europe. But there is significant disparity between the actual prize funds. If you have the chance to play for significantly more money, you are going to explore the opportunity. At the very least, you are going to think about it. Our goal is to provide the players who can qualify to play on the PGA Tour with a viable alternative by increasing our prize funds.

"What’s important is that our prize funds increase, our playing opportunities increase across the board for all our players, we create golf experiences and play on world- class golf courses in world-class cities. As a members’ organisation, though, it’s important for our 200th-ranked member to be as happy as our number-one ranked player."

Elliott Heath
News Editor

Elliott Heath is our News Editor and has been with Golf Monthly since early 2016 after graduating with a degree in Sports Journalism. He manages the Golf Monthly news team as well as our large Facebook, Twitter and Instagram pages. He covered the 2022 Masters from Augusta National as well as five Open Championships on-site including the 150th at St Andrews. His first Open was in 2017 at Royal Birkdale, when he walked inside the ropes with Jordan Spieth during the Texan's memorable Claret Jug triumph. He has played 35 of our Top 100 golf courses, with his favourites being both Sunningdales, Woodhall Spa, Western Gailes, Old Head and Turnberry. He has been obsessed with the sport since the age of 8 and currently plays off of a six handicap. His golfing highlights are making albatross on the 9th hole on the Hotchkin Course at Woodhall Spa, shooting an under-par round, playing in the Aramco Team Series on the Ladies European Tour and making his one and only hole-in-one at the age of 15 - a long time ago now!

Elliott is currently playing:

Driver: Titleist TSR4

3 wood: Titleist TSi2

Hybrids: Titleist 816 H1

Irons: Mizuno MP5 5-PW

Wedges: Cleveland RTX ZipCore 50, 54, 58

Putter: Odyssey White Hot OG #5

Ball: Srixon Z Star XV