FJ has revamped the best-selling shoe in golf with the introduction of the improved FootJoy Contour Series


FJ has revamped the best-selling shoe in golf with the introduction of the improved FootJoy Contour Series.

It has been redesigned and reimagined for 2015 and features a lighter, softer and more flexible design for enhanced comfort and fit.

FootJoy is also offering customers the chance to win an array of products through its ‘Try, Scratch and Win’ promotion, designed to coincide with the Contours Series launch.

Until April 10, golfers getting fitted for FJ Contour Series shoes at stockists nationwide will receive a FJ scratch card. Those matching three symbols will win.

And, win or lose, participants can enter their name into prize draw for a chance to play in the 2015 BMW PGA Championship Pro-AM, alongside FootJoy brand ambassadors like Luke Donald, Ian Poulter and Henrik Stenson.

The initiative is an extension of FootJoy’s shoe-fitting drive, which custom fit more than 3,500 golfers in 2014.

Some of the features of the new FJ Contour Series golf shoe are as follows:

– DuraMax Rubber Outsole: Fine-tuned foam lightweight midsole, TPU stability bridge and OptiFlex forefoot flex zone

– Ultrasof Full Grain Leather Upper: thinner and lighter than previous models, helping contribute to an overall 12.5% reduction in weight

– SofCollar foam around the collar, contoured fit-bed for better cushioning and support and a lighter and more breathable sport tongue

– Zarma Cleats by Champ reduce spike pressure and softens impact while walking

“We would like as many golfers as possible to try out our Contour Series as we’re certain they will be struck by the incredible comfort this lighter, softer and more flexible version offers,” said Russell Lawes, FootJoy Marketing Manager.

“We hope that the ‘Try, Scratch and Win’ promotion encourages FJ brands fans all over the country to do just that, as well as allowing players who have worn this shoe in the past to experience the latest and greatest version.

“The best-selling shoe in golf just got better.”

FootJoy Contour Series essentials:

Price: £120/£130 with BOA lacing system

Availability: January 2015

Style options: the new twin-saddle design is available in six colours, including White/White/Grey, White/Taupe/Black, White/Lime/Navy, Brown and Black.