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The Bose Corporation, a leading consumer electronics organisation, has announced world number one Rory McIlroy has signed a multi-year agreement with the company.
McIlroy, 23, will become the Global Brand Ambassador for the company's headphones, portable speakers, home and automative systems.
"Rory is a once-in-a-generation athlete," said Bob Maresca, president of Bose Corporation.
"Just like his millions of fans around the world, we're amazed by his talent and passion.
"We know a lot goes into him game, even when he's off the course. He loves music, just like we do, and we're thrilled to be a part of how he competes and relaxes."
As part of the endorsement - McIlroy's first with a consumer electronics brand - the Ulsterman will only represent the Bose products he uses.
"I'm a huge headphone guy," he said. "And Bose headphones are the best I've found.
"I use their in-ear headphones to work-out and their noise cancelling headphones to travel.
"Whether I need motivation, or to tune-out, I reach for Bose. Their headphones go with me everywhere."
McIlroy will look to put his season on track at this week's Honda Classic in Florida. He missed the cut at the Abu Dhabi HSBC Championship, and lost to Irishman Shane Lowry in the first round of the WGC-Accenture Matchplay Championship last week.
Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, commissioning and feature writing. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel with The Masters and USPGA respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email firstname.lastname@example.org with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x
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