Take The Titleist Pro V1 Virtual Tour

Go behind the scenes on the Titleist Pro V1 and Pro V1x virtual tour

Titleist Pro V1 Virtual Tour

Watch how Titleist manufacture their new Pro V1 and Pro V1x golf balls on their virtual tour

Take The Titleist Pro V1 Virtual Tour

Golfers from all over the world can now see exactly how the new Titleist Pro V1 and Pro V1x as well as the AVX golf balls are manufactured through the Titleist Ball Plant 3 Virtual Tour (opens in new tab) on the company’s official website, Titleist.co.uk.

While Titleist hope to be able to welcome golfers back in person as soon as possible, they are keen to exhibit how each layer of their premium golf balls comes together to deliver their best-in-class products.

“Since we started giving tours of Ball Plant 3 a few years ago, we’ve had golfers from around the country and many corners of the world visit to see how their Pro V1 and Pro V1x golf balls are made,” Jeremey Stone, Vice President of Titleist Golf Ball Marketing said.

“While we look forward to the day that we can safely welcome visitors back to BP3 [Ball Plant 3], we’re excited that golfers everywhere now have the opportunity to go behind the scenes of our process, learn how their golf ball is made from core to cover, and see everything out R&D and Operations teams are doing to earn their trust on every single shot.”

Titleist Pro V1 Virtual Tour

Titleist
(Image credit: Titleist)

On the virtual tour, golfers will go on the same journey that major champions like Adam Scott, Justin Thomas and Jordan Spieth have been on when they’ve visited Titleist’s Ball Plant 3 facility in New Bedford, Massachusetts.

Adam Scott: "I think the most surprising thing I took away from touring the plant is how tight the tolerance levels are in making the golf ball and how strenuous the checks are to make sure there is very little variation ball to ball."

Justin Thomas: "The process just to make one single golf ball and then see how it’s made the exact same, thousands and thousands of times more, it just was extremely impressive."

Jordan Spieth: "There's a reason why Titleist has the #1 ball in golf and it has been for decades. There’s just an extra level of precision that leads to us players trusting it."

As well as Ball Plant 3, the best-selling and most popular balls are also made at Ball Plant 4 in Thailand, with the process seen on the virtual tour the same at both complexes.

For those tuning in, Iona Stephen, a Scottish broadcaster for Sky Sports and golfer in her own right, will guide the tour.

View the virtual tour of Ball Plant 3 (opens in new tab)

Andrew Wright
Staff Writer

A lifelong golf fan, Andy graduated in 2019 with a degree in Sports Journalism and got his first role in the industry as the Instruction Editor for National Club Golfer. From there, he went on to enjoy a spell freelancing for Stats Perform producing football reports, and then for RacingNews365 covering Formula 1. However, he couldn't turn down the opportunity to get back into the sport he grew up watching and playing and now covers a mixture of equipment, instruction and news for Golf Monthly's website and print title.


Andy took up the game at the age of seven and even harboured ambitions of a career in the professional ranks for a spell. That didn’t pan out, but he still enjoys his weekend golf at Royal Troon and holds a scratch handicap. As a side note, he's made five holes-in-one and could quite possibly be Retief Goosen’s biggest fan.


As well as the above, some of Andy's work has featured on websites such as goal.com, dailyrecord.co.uk, and theopen.com.


What's in Andy's bag?

Driver: Callaway Mavrik Sub-Zero (9°)

3-wood: TaylorMade M1 (15°)

Driving iron: Titleist U500 (17°)

Irons: Callaway Apex Pro '19 (4-PW)

Wedges: Titleist Vokey SM9 (50°, 54° and 58°)

Putter: Titleist Scotty Cameron Newport 2.5

Ball: Titleist Pro V1