Titleist Unveils New 'Home Of Performance' In The UK

The Titleist Performance Centre will open to consumers at the end of July.

Titleist Home Of Performance
(Image credit: Titleist)

The new state-of-the-art Titleist Performance Centre at Woburn will offer visitors the ultimate fitting experience.

Titleist Unveils New 'Home Of Performance' In The UK

Titleist has revealed its new home of performance in Europe, which is now ready to welcome dedicated golfers of all level for the ultimate fitting experience.

The Titleist Performance Centre at Woburn, which is its new home of Tour Player support in Europe, replicates much of the unrivalled offering of the Titleist Performance Institute in California.

Including state of the art analysis equipment and the same tee-to-green performance evaluation available to the world’s best golfers, the new Performance Centre will provide golfers with the ultimate Tour level experience to find the best Titleist equipment for their game.

Since breaking ground in October 2019, Titleist has worked with the Woburn team and sculpted the 10-acre site into the ultimate performance facility that comprises 2,000 square metres of teeing area and a 370-yard fairway with a large S-shaped green to offer multiple shots and pin placements.

This is accompanied by a state-of-the-art performance centre building featuring two product fitting bays, a bespoke club building workshop and a stunning brand boardroom.

Michael Creighton, Titleist Brand Director in the UK, said, "The introduction of the Titleist Performance Centre at Woburn is hugely exciting and underlines our commitment to providing dedicated golfers of all levels with the ultimate fitting experience."

"Our highly skilled fitting professionals have been trained by some of the best in the game and their expertise, coupled with the incredible technology and variety of shots players can hit onsite, will guarantee that any golfer will leave the Performance Centre at Woburn having had the best fitting experience available in Europe."

Adam Scott has been a Titleist Tour Pro for most of his career and currently has the TSi2 driver in his bag.

A host of Titleist Tour Professionals have already visited the Woburn facility, including 2013 Masters winner Adam Scott who said, "To have a facility like this available to Tour pros is an incredible asset for all of us and there is no doubt I will be returning every chance I get."

"The fact that golfers can also visit is an incredible opportunity and I’d encourage anyone who gets the chance to come and get fit. You will not regret it."

Related: Adam Scott What's In The Bag?

Consumer fittings for the Titleist Performance Centre at Woburn with commence from July 29th for products that include the Titleist TSi3 driver.

Booking will be available on an appointment only basis and can be made via the Titleist website.

Dan Parker
Staff Writer

Dan has been with Golf Monthly team since 2021. He graduated with a Masters degree in International Journalism from the University of Sussex and looks after equipment reviews and buyer's guides, specializing in golf shoe, golf bag and golf cart reviews. Dan has now tested and reviewed over 30 pairs of golf shoes and is an expert in the field. A left-handed golfer, his handicap index is currently 6.5 and he plays at Fulford Heath Golf Club in the West Midlands. 

Dan is currently playing: 

Driver: TaylorMade Stealth 2 

Fairway: TaylorMade Stealth 2 15°, Ping G425 Max 21°

Hybrid: Ping G425 

Irons: Cobra King Tec Utility, Ping i230 (5-PW) 

Wedges: Ping Glide Forged Pro

Putter: TaylorMade Spider Tour X

Ball: TaylorMade TP5x