Titleist Unveils New 'Home Of Performance' In The UK

The Titleist Performance Centre will open to consumers at the end of July.

Titleist Home Of Performance
(Image credit: Titleist)

The new state-of-the-art Titleist Performance Centre at Woburn will offer visitors the ultimate fitting experience.

Titleist Unveils New 'Home Of Performance' In The UK

Titleist has revealed its new home of performance in Europe, which is now ready to welcome dedicated golfers of all level for the ultimate fitting experience.

The Titleist Performance Centre at Woburn, which is its new home of Tour Player support in Europe, replicates much of the unrivalled offering of the Titleist Performance Institute in California.

Including state of the art analysis equipment and the same tee-to-green performance evaluation available to the world’s best golfers, the new Performance Centre will provide golfers with the ultimate Tour level experience to find the best Titleist equipment for their game.

Since breaking ground in October 2019, Titleist has worked with the Woburn team and sculpted the 10-acre site into the ultimate performance facility that comprises 2,000 square metres of teeing area and a 370-yard fairway with a large S-shaped green to offer multiple shots and pin placements.

This is accompanied by a state-of-the-art performance centre building featuring two product fitting bays, a bespoke club building workshop and a stunning brand boardroom.

Michael Creighton, Titleist Brand Director in the UK, said, "The introduction of the Titleist Performance Centre at Woburn is hugely exciting and underlines our commitment to providing dedicated golfers of all levels with the ultimate fitting experience."

"Our highly skilled fitting professionals have been trained by some of the best in the game and their expertise, coupled with the incredible technology and variety of shots players can hit onsite, will guarantee that any golfer will leave the Performance Centre at Woburn having had the best fitting experience available in Europe."

Adam Scott has been a Titleist Tour Pro for most of his career and currently has the TSi2 driver in his bag.

A host of Titleist Tour Professionals have already visited the Woburn facility, including 2013 Masters winner Adam Scott who said, "To have a facility like this available to Tour pros is an incredible asset for all of us and there is no doubt I will be returning every chance I get."

"The fact that golfers can also visit is an incredible opportunity and I’d encourage anyone who gets the chance to come and get fit. You will not regret it."

Related: Adam Scott What's In The Bag? (opens in new tab)

Consumer fittings for the Titleist Performance Centre at Woburn with commence from July 29th for products that include the Titleist TSi3 driver.

Booking will be available on an appointment only basis and can be made via the Titleist website.

Dan Parker
Staff Writer

Dan is a Staff Writer and has been with the Golf Monthly team since 2021. Dan graduated with a Masters in International Journalism from the University of Sussex and primarily looks after equipment reviews and buyer's guides, specializing in golf shoe and golf cart reviews. Dan has now tested and reviewed over 30 pairs of golf shoes for the website and magazine with his current favorite pair being the Ecco Biom C4. A left-handed golfer, his handicap index is currently 8.5 and he plays at Fulford Heath Golf Club in the West Midlands. His best day in golf so far was shooting 76 at Essendon Golf Club on his first-ever round with his Golf Monthly colleagues. Dan also runs his own cricket podcast and website in his spare time. 

Dan is currently playing: 

Driver: Ping G425 Max 

Fairway: Ping G425 Max 

Hybrid: Ping G425 

Irons: Ping i59 (4-PW) 

Wedges: Ping Glide Forged Pro

Putter: Wilson Staff Infinite Buckingham 

Ball: TaylorMade TP5 Pix