Why Does The Masters Live Coverage Start So Late?

As the early starters get under way at The Masters each year, viewers across the globe share in the same frustration as they remember the limited TV coverage on offer. 

For the 2024 Masters, full coverage doesn't begin until 3pm ET (8pm GMT) and by that point half the field will have completed their morning rounds.

As sports fans we've become increasingly used to around-the-clock coverage of every Major event in the calendar. Whether it be cameras in changing rooms or mic’d up referees, there seems to be no part of the match-day experience that's off limits these days.

So why does the most keenly anticipated golf tournament of the year buck this trend? The answer lies in the mysterious and secretive corridors of Augusta National.

The club is well known for its strict control of everything surrounding the tournament – whether it be not allowing fans (or should I say patrons) to wear baseball caps backwards or the strict Masters cell phone policy – and TV coverage is no different.

These rules have helped to foster an air of exclusivity around the event which only adds to the excitement and anticipation The Masters always generates.

In taking this stance, the club is forgoing tens of millions of dollars being offered by TV companies keen to squeeze every minute out of the viewing public.

You just have to look at Sky Sports’ coverage of The Open since it was awarded the contract to see how far TV execs are prepared to go to give the public the ultimate day’s viewing.

However, the money and extra exposure have not persuaded the club to change its policy. For the late TV coverage, fans off-site do have the benefit of watching features groups and featured holes via The Masters website and app. 

The website and app is undoubtedly the best in sports and now shows every single shot of every single player - so the coverage of the tournament is as extensive as you can possibly get.

Having said that, it never fails to frustrate the avid golf fan who has braved the harsh winter months and just wants to immerse themselves in four days of Augusta magic...on their TV screens.