Reports that LIV Golf is close to a deal with Fox Sports that would see it buying air time look to be wide of the mark.
LIV issued a statement calling the reports “incomplete and inaccurate” after Golfweek reported Greg Norman’s breakaway series was close to signing a deal. Earlier this month, WSJ.com reported that both Apple and Amazon have turned down the opportunity to be LIV’s broadcast partner, but LIV’s statement stressed it is ahead of schedule in securing a media deal.
The statement said: “Recent reports about media rights have been incomplete and inaccurate. LIV Golf has exceeded expectations and remains ahead of schedule across numerous fronts, including broadcast rights.
"As we have stated previously, LIV Golf is just beginning its process and is in active discussions with several companies about broadcasting the LIV Golf League. We caution that no one should draw any conclusions about potential media rights given that we are still in the middle of negotiations with several outlets."
The five LIV Invitationals so far in this debut season have been shown on YouTube, Facebook and various other free-to-air networks around the world, but ahead of the inaugural LIV Golf League, set to start early next year, a full broadcast deal is expected.
Given that CBS, NBC and ESPN all currently have deals with the PGA Tour, a deal with FOX Sports does make some sense, though Norman’s unexpectedly short stint as lead golf analyst with the network could prove a stumbling block. The LIV chief later revealed in an exclusive interview with GOLF Live that Fox’s decision left him feeling “like I got rolled under the bus”.
There have been five LIV Invitationals so far this year, with stops coming up in Bangkok and Jeddah over the next two weeks before the season closes with the $50million Team Championship at Doral at the end of the month.
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Jeff graduated from Leeds University in Business Studies and Media in 1996 and did a post grad in journalism at Sheffield College in 1997. His first jobs were on Slam Dunk (basketball) and Football Monthly magazines, and he's worked for the Sunday Times, Press Association and ESPN. He has faced golfing greats Sam Torrance and Sergio Garcia, but on the poker felt rather than the golf course. Jeff's favourite course played is Sandy Lane in Barbados, which went far better than when he played Matfen Hall in Northumberland, where he crashed the buggy on the way to the 1st tee!
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