The collaboration sees the latest limited edition Premiere Series Black Watch Packard shoes come to the market ahead of the Scottish Open.
FootJoy Unveils Harris Tweed Collaboration Ahead Of The Open
FootJoy has today announced a collaboration with iconic brand Harris Tweed and has launched the limited edition Premiere Series Black Watch Packard shoes ahead of the Scottish Open and Open Championship later this month.
Launching ahead of the Scottish Open at Renaissance Club this week, the shoes complement the theme of links golf and will be sent to FootJoy ambassadors to wear at both the Scottish Open and The Open Championship at Royal St. George’s the following week.
The Black Watch cloth, from the Harris Tweed Hebrides Heritage Collection, has been chosen to feature on this limited edition Premiere Series Packard shoe.
The Packard shoe was inspired by Frederick Packard, FootJoy’s founder and shoe pioneer who drove the adoption of many modern manufacturing and design innovations still employed today.
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While timeless in design, the Packard is infused with performance innovation, led by the all-new VersaTrax+ outsole which utilises multiple TPU compounds to grip any surface – a harder TPU for on-course grip and a softer TPU for traction on harder surfaces.
The Packard also features an Ortholite EcoPlush FitBed with perimeter stability in the heel as well as a super-soft underfoot cushioning.
Each shoe features its own unique piece of Harris Tweed Black Watch cloth on the saddle with each pair having its own blend of the blue, black and green wool used.
Each pair also comes with its own unique shoe bag made from the same Harris Tweed cloth.
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Governed by The Harris Tweed Act, the fabric must be hand woven in the homes of the residents the Outer Hebrides, Scotland, to be able to use the Harris Tweed name and logo.
Harris Tweed cloth has been produced on the islands of Lewis, Harris, Uist and Barra for generations and the wool is dyed before being spun to allow a multitude of colours to be blended into the yarn.
Speaking on the collaboration, Chris Tobias, FootJoy Vice President of Global Footwear, said, “It’s an honour to have the opportunity to work with such an iconic brand. Harris Tweed was the original uniform of choice in the Outer Hebrides, an early innovation statement for golfers performing in challenging elements.”
“The luxurious hand-woven wool is a strong complement to our modern classic footwear, both fuelled by authenticity, style, and performance.”
The FootJoy Premie Series Black Watch Packard shoes are available on the FootJoy website from July 8th with a RRP of £199.99