Amateurs set for Callaway Sky Sports ident debut

Eight amateurs will be featured on Sky Sports as part of Callaway's Sponsorship

Eight amateur golfers who took part in a social media campaign will be featured on Sky Sports this week as part of Callaway and the Big Bertha driver's sponsorship of golf on Sky

Eight amateur golfers who took part in a social media campaign will be featured on Sky Sports this week as part of Callaway and the Big Bertha driver's sponsorship of golf on sky.

Neil Howie, President and Managing Director of Callaway EMEA, said: "Our golf sponsorship on Sky Sports has created a real buzz in the industry, as well as for the new Big Bertha driver.

"The campaign also recognises the global importance and influence of social media channels and allows our own consumers to become the starts, alongside their Callaway Staff Professional heroes.

"It's a world first for Callaway and an exciting way to showcase that the Big Berthas are for all levels of golfers - not just our tour professionals."

In July 2023, Neil became just the 9th editor in Golf Monthly's 112-year history. Originally working with the best coaches in the UK to produce instruction content, he went on to become a feature writer interviewing many of the biggest names in the game including Tiger Woods, Seve Ballesteros, Rory McIlroy and Arnold Palmer.

A 5-handicap golfer, Neil is a club member who takes a keen interest in the health of the game at grassroots level. You’ll often now find him writing about club-related issues such as WHS, membership retention and how best to bridge the gap between the range and the course.