Amateurs set for Callaway Sky Sports ident debut

Eight amateur golfers who took part in a social media campaign will be featured on Sky Sports this week as part of Callaway and the Big Bertha driver's sponsorship of golf on Sky

Eight amateur golfers who took part in a social media campaign will be featured on Sky Sports this week as part of Callaway and the Big Bertha driver's sponsorship of golf on sky.

The eight new #teamCallaway members will be shown using Big Bertha and Big Bertha Alpha drivers in a series of five-second idents being aired in the lead-up to the 2014 Masters.

Those who took part in the social media campaign and made it through to the filming final are as follows:

Andrew Picken - Horsley Logde Golf Club Chris Swanson - Forrester Park Golf Club Ian Murgatroyd - Aylesbury Park Golf Club Jason Ward - Wrotham Heath Golf Club Matthew West - Thetford Golf Club Neal Gladwin - Rotheram Gof Club Shaun Cook - South Winchester Golf Club Luca Musacchio - Epsom Golf Club

The new idents also feature 12 Callaway Staff Ambassadors and UK-based PGA Professionals who have been long-term supporters of the brand.

New idents - filmed at Wentworth - will be added to the pre-existing rotation, which has put out more than 1,500 indents since the campaign began on February 6.

Neil Howie, President and Managing Director of Callaway EMEA, said: "Our golf sponsorship on Sky Sports has created a real buzz in the industry, as well as for the new Big Bertha driver.

"The campaign also recognises the global importance and influence of social media channels and allows our own consumers to become the starts, alongside their Callaway Staff Professional heroes.

"It's a world first for Callaway and an exciting way to showcase that the Big Berthas are for all levels of golfers - not just our tour professionals."