Amateurs set for Callaway Sky Sports ident debut

Callaway Sky Sports
Eight amateurs will be featured on Sky Sports as part of Callaway's Sponsorship

Eight amateur golfers who took part in a social media campaign will be featured on Sky Sports this week as part of Callaway and the Big Bertha driver's sponsorship of golf on Sky

Eight amateur golfers who took part in a social media campaign will be featured on Sky Sports this week as part of Callaway and the Big Bertha driver's sponsorship of golf on sky.

The eight new #teamCallaway members will be shown using Big Bertha and Big Bertha Alpha drivers in a series of five-second idents being aired in the lead-up to the 2014 Masters.

Those who took part in the social media campaign and made it through to the filming final are as follows:

Andrew Picken - Horsley Logde Golf Club Chris Swanson - Forrester Park Golf Club Ian Murgatroyd - Aylesbury Park Golf Club Jason Ward - Wrotham Heath Golf Club Matthew West - Thetford Golf Club Neal Gladwin - Rotheram Gof Club Shaun Cook - South Winchester Golf Club Luca Musacchio - Epsom Golf Club

The new idents also feature 12 Callaway Staff Ambassadors and UK-based PGA Professionals who have been long-term supporters of the brand.

New idents - filmed at Wentworth - will be added to the pre-existing rotation, which has put out more than 1,500 indents since the campaign began on February 6.

Neil Howie, President and Managing Director of Callaway EMEA, said: "Our golf sponsorship on Sky Sports has created a real buzz in the industry, as well as for the new Big Bertha driver.

"The campaign also recognises the global importance and influence of social media channels and allows our own consumers to become the starts, alongside their Callaway Staff Professional heroes.

"It's a world first for Callaway and an exciting way to showcase that the Big Berthas are for all levels of golfers - not just our tour professionals."

Neil Tappin
Digital Editor

In his current role, Neil is responsible for testing drivers and golf balls. Having been a part of the Golf Monthly team for over 15 years and playing off a handicap of 3, he has the experience to compare performance between models, brands and generations. For 2022 he thinks the main trend in drivers is: "In a word, consistency. Whilst all the brands are talking about ball speed (and the new drivers are certainly long), my biggest finding has been how much more consistent the ball flights are. Mishits don't seem to be causing the same level of drop-off or increase in the spin numbers. This means that more shots seem to be flying the way you want them to!" As far as golf balls are concerned the biggest development is in the, "three piece, non-Tour, urethane-covered section. For regular golfers, these models offer superb performance at both ends of the bag without denting your wallet quite as much as the premium Tour-played options."

Originally working with the best coaches in the UK to produce instruction content, he is now the brand's Digital Editor and covers everything from Tour player interviews to gear reviews. In his time at Golf Monthly, he has covered equipment launches that date back well over a decade. He clearly remembers the launch of the Callaway and Nike square drivers as well as the white TaylorMade driver families, such as the RocketBallz! If you take a look at the Golf Monthly YouTube channel, you'll see his equipment videos dating back over a decade! He has also conducted 'What's In The Bag' interviews with many of the game's best players like Rory McIlroy, Dustin Johnson and Jon Rahm. Over the years, Neil has tested a vast array of products in each category and at drastically different price-points. 

Neil is currently playing: Driver: TaylorMade Stealth Plus Fairway Wood: Titleist TSi2 Hybrid: Titleist TS3 Irons (4-9): Mizuno JPX 919 Forged Wedges: Titleist Vokey SM7 46˚, 50˚, 54˚, 60˚ Putter: Odyssey Triple Track Ten Ball: Titleist Pro V1X