New year, new gear.
January is always a busy time in the golf equipment world and it has already kicked into gear, with players on all tours set to put new gear into play and brands set to unveil new signings.
So far, we've seen plenty of new equipment being played out on tour as well as some new signings from manufacturers, and perhaps even some yet-to-be-announced departures too.
Here's all the latest tour gear news from January so far...
Hero Cup & Sony Open
The 2019 US Open winner has made a big equipment move over to Cobra for the start of the 2023 season. He was spotted at the CJ Cup in late 2022 using the then un-released Cobra Aerojet LS driver and has now been offocially announced on a multi-year deal. As you can see in the image, he isn't using Cobra wedges, so expect this just to be a woods and irons deal.
Rasmus & Nicolai Højgaard
Danish twins Rasmus and Nicolai Højgaard have signed with Callaway for 2023. The high-flying 21-year-old Danish twins, both already multiple winners on the DP World Tour, will use a full bag of Callaway and Odyssey products, including the newly-launched Paradym driver, and the Chrome Soft golf ball. They've both also put Callaway 2023 MB Proto irons in the bag, too.
As spotted by many users on Twitter, Nelly Korda is now no longer listed on the Titleist website as a Tour staffer. It's an unusual and surprising development that has no other concrete information behind it yet, but it's certainly one to watch out for.
🚨Nelly Korda is no longer listed on the Titleist website as a TOUR staffer. Her sister Jessica remains there alongside every player that is signed to either ball or equipment deals. Nothing concrete yet w/ regards to a move but this is something to keep an eye on. @NellyLegionJanuary 7, 2023
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Another one to keep an eye out on in the driver situation in Bob McIntyre's bag. As spotted by Rob Brooks via the Golf Nation Instagram account, it looks as though the Scot is using a Titleist TSR driver at this week's Hero Cup. We'll have ours ears on the ground with any more developments on this one...
Matt Wallace & Guido Migliozzi
Two former Callaway staffers are no longer associated with the brand. Matt Wallace was spotted in practice rounds of the Hero Cup using a Titleist driver while Guido Migliozzi has also been spotted with a TaylorMade driver and iron, not his usual Callaways.
The LPGA Tour star, who has been using Ping clubs since she was a junior, looks to have moved on from the brand. No longer listed as one of her sponsors in her Twitter bio, Ryan Barath from Golf.com suspects her TaylorMade golf ball deal has become a full bag sponsorship ahead of 2023.
LIV Golf's Sergio Garcia is no longer listed on the TaylorMade website so it appears they have split. Garcia has played TaylorMade clubs for most of his career and re-signed with the brand in May 2021 after a brief spell with Callaway.
We may see him next tee it up at the Saudi International on the Asian Tour in early February, if not the LIV Golf League opener in Mexico later next month.
PING no longer listed in Brooke Henderson’s supported brands.She’s played Ping clubs since she was a kid, so this is an VERY interesting development.Looks like her ball deal with TaylorMade has developed into a full bag deal. pic.twitter.com/aDF02BCIqWJanuary 6, 2023
Sentry Tournament of Champions
NEW WILSON SIGNINGS
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Wilson has unveiled Kevin Kisner and Trey Mullinax as signings to the brand for 2023. Kisner, a four-time PGA Tour winner, was previously a Callaway staffer while Mullinax was a free agent.
It looks as though Patrick Cantlay has been dropped by two of his big sponsors in the shape of Titleist and Hugo Boss. It has been reported that the world number four appeared with a blacked-out tour bag rather than his Titleist one with the Titleist website now only listing him as using its ProV1x golf ball.
The American also confirmed in a press conference in Hawaii that he is no longer wearing Hugo Boss apparel and is actively looking for a new apparel sponsor.
TOM KIM TO NIKE
One of the breakout stars of the 2022 season, Tom Kim has signed a deal with Nike to wear the brand's apparel and shoes. The 20-year-old is somehow already an 11-time winner as a pro, with two victories on the PGA Tour.
ANDY SULLIVAN TO TITLEIST
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The Englishman, formerly a Ping staffer and Ping Apparel wearer, took to Instagram to announce that he has signed with Titleist and Castore for 2023. He looks to have a full bag of Titleist clubs, with TSR metals, and will be sporting Castore apparel out on the DP World Tour this season.
While one Englishman welcomes in the new year with a deal with Castore it looks as though another has ended his deal with the apparel brand. Barely a year after signing an apparel deal with Castore, it looks like US Open winner Matt Fitzpatrick is on the move again after he was spotted in Greyson clothing in Hawaii. He's still in his Skechers shoes for 2023 and he is also now sponsored by the game developer 2K, which is famous for its golf and NBA franchises.
The American looks to be remaining a free agent for 2023 after being spotted wearing a Kapalua cap this week at the Tournament of Champions. The World No.18 looks to have raided the pro shop at Kapalua and he can afford to too after winning over $4.9m on the PGA Tour last season. In 2022, he was playing a near-full bag of Titleist clubs with a Ping Sigma 2 Tyne putter. The lead-taped up iron pictured above will likely be one of his Titleist 620 MB blades, which he has from 5-PW.
NEW FOOTJOY SHOES?
We've spotted some new shoes in Hawaii. Pictured above is Trey Mullinax sporting an unreleased pair of FootJoys. They look like a much more casual offering than the Tour Alpha that launched last year and we'll have to see if Mullinax wears them for tournament play or if the shoes are a more casual, Sunday-afternoon-nine-holes-with-a-beer kind of golf shoe.
GOOD GOOD X CALLAWAY
Away from the Tour, one of the most popular golf channels on YouTube has signed a major deal with Callaway. Good Good, which currently has 1.1 million subscribers, announced in a video yesterday the collaboration with Callaway. The video was slightly vague about what the collaboration would entail, but expect it to be a similar partnership to that we've seen with Barstool Sport's Foreplay golf channel and TaylorMade.
Elliott Heath is our Senior Staff Writer and has been with Golf Monthly since early 2016 after graduating with a degree in Sports Journalism. He manages the Golf Monthly news, features, courses and travel sections as well as our large Facebook, Twitter and Instagram pages. Elliott has interviewed some huge names in the golf world including Sergio Garcia, Thomas Bjorn, Bernd Wiesberger and Scotty Cameron as well as a number of professionals on the DP World and PGA Tours. He covered the 2022 Masters from Augusta National as well as four Open Championships on-site including the 150th at St Andrews. He has played 35 of our Top 100 golf courses, with his favourites being both Sunningdales, Woodhall Spa, Old Head and Turnberry. He has been obsessed with the sport since the age of 8 and currently plays at West Byfleet Golf Club in Surrey, where his handicap index floats anywhere between 2-6. His golfing highlights are making albatross on the 9th hole on the Hotchkin Course at Woodhall Spa, shooting an under-par round, playing in the Aramco Team Series on the Ladies European Tour and making his one and only hole-in-one at the age of 15 - a long time ago now!
Elliott is currently playing:
Driver: Titleist TSR4
3 wood: TaylorMade SIM2 Max
Hybrid: TaylorMade SIM Max
Irons: Mizuno MP5 4-PW
Wedges: Cleveland RTX ZipCore 50, 54, 58
Putter: Odyssey White Hot OG #5
Ball: Titleist Pro V1x
- Dan ParkerStaff Writer
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