Good Good And Callaway Release Statements After Driver Commercial Receives Online Backlash

Good Good and Callaway have issued statements after a controversial commercial for a new Callaway driver, which has since been deleted, received an online backlash.

The 15-second commercial shows Good Good’s Garrett Clark running over to his golf bag, where fellow Good Good member Alexis Miestowski is seen reaching towards the bag. Clark then barges Miestowski to the ground and says: “Do not touch my new driver.”

A caption under the Callaway Golf branding reads: “You have been warned…”

Despite the commercial's swift removal, it remains in circulation online.

Good Good was the first to release a statement following widespread criticism of the commercial's content.

It reads: “We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand.

“We have since taken that content down. And sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward.”

Callaway followed, issuing a statement to various media outlets saying: “We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this.”

The PGA Tour, which is due to host the inaugural Good Good Championship in November, also released a statement via a spokesperson, saying: “The PGA Tour believes in golf's ability to bring people together and create a welcoming environment for all.

"We do not condone violence in any form, and the since-deleted video does not reflect our values or commitment to inclusivity and respect."

However, per The Telegraph’s Golf Correspondent James Corrigan, the circuit is coming under pressure to act.

Jamie Klingler, the co-founder of women’s rights group Reclaim These Streets, told Telegraph Sport: “The PGA should cut ties with Good Good.

“According to the World Health Organisation, one in three women will experience physical and/or sexual violence at the hands of a partner in their lifetimes and here is Good Good endorsing domestic violence with a younger audience segment.”

Following its release, the commercial soon received criticism on X, including from prominent golf figures.

Skratch Golf’s Claire Rogers responded to the commercial, writing: “This is very scary tbh,” before adding: “Not to make it into this Big Thing but what on earth are young girls supposed to think when they see something like this?”

Kevin Van Valkenburg of the Fried Egg was another to weigh in, questioning how the commercial could have been approved to begin with.

He wrote on X: “It just takes so many stupid decisions for this to make it into the world, it’s almost breathtaking that no one along the way was like ‘hand up, not trying to be uncool, but is there a better way to sell this driver?’”