England Golf and Sky Sports Partner Up
England Golf and Sky Sports have partnered up to grow the game of golf
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The Get into Golf initiative is launched by England Golf and Sky Sports with the ambition to grow participation of the game at grassroots level.
England Golf has announced a three-year partnership with Sky Sports to promote the Get into Golf initiative across the UK, with the aim of bringing 500,000 new, or lapsed golfers into the sport by the end of 2018.
England Golf is the governing body for amateur golf in the country, looking after the interests of more than 1,900 golf clubs and 675,000 men, women, boy and girl club members.
The campaign is supported by all four of the home Unions as well as The European Tour, The PGA, The Golf Foundation and The R&A.
The announcement comes just after Danny Willett's dramatic Masters win which England Golf predict will inspire new the new generation of golfers to take up the game.
Willett is only the second Englishman to win a green jacket and the first for 20 years since Nick Faldo's triumph in 1996.
Sky Sports will promote the Get into Golf campaign as part of their build up to the 2016 British Masters hosted by Luke Donald at The Grove in October.
Nick Pink, CEO of England Golf commented on the announcement, “Working alongside Sky Sports as part of our marketing strategy for Get Into Golf is a great opportunity for the sport, their support will be invaluable in inspiring new golfers and spreading the message that golf is a game for all.”
He added “We are aware, like many other sports, golf faces challenges around declining participation. Get into Golf is a call to action and working with Sky across their channels and digital outlets, as well as the wider golfing community puts us in a strong position to change perceptions, ensuring a bright future for golf”
Jason Wessely, Head of Golf at Sky Sports, said: "Our partnership with Get into Golf illustrates our desire to help get more people to the range and out on the course. This partnership comes at a great time after the amazing and inspiring success of home grown talent at The Masters. We hope to inspire players and fans further around the BMW PGA Championship, The Open, The Ryder Cup and The British Masters.”
The website www.getintogolf.org features a local activity finder for taster sessions, beginner and improver courses plus a wealth of information about the game.
Get Into Golf is supported by Sport England National Lottery funding and activity is delivered by over 760 local clubs and PGA professionals.
In 2015 www.Getintogolf.org had over 800,000 visit and has already seen an increase in regular participation.
Elliott Heath is our Senior Staff Writer and has been with Golf Monthly since early 2016 after graduating with a degree in Sports Journalism. He manages the Golf Monthly news, features, courses and travel sections as well as our large Facebook, Twitter and Instagram pages. Elliott has interviewed some huge names in the golf world including Sergio Garcia, Thomas Bjorn, Bernd Wiesberger and Scotty Cameron as well as a number of professionals on the DP World and PGA Tours. He covered the 2022 Masters from Augusta National as well as four Open Championships on-site including the 150th at St Andrews. He has played 35 of our Top 100 golf courses, with his favourites being both Sunningdales, Woodhall Spa, Old Head and Turnberry. He has been obsessed with the sport since the age of 8 and currently plays at West Byfleet Golf Club in Surrey, where his handicap index floats anywhere between 2-6. His golfing highlights are making albatross on the 9th hole on the Hotchkin Course at Woodhall Spa, shooting an under-par round, playing in the Aramco Team Series on the Ladies European Tour and making his one and only hole-in-one at the age of 15 - a long time ago now!
Elliott is currently playing:
Driver: Titleist TSR4
3 wood: TaylorMade SIM2 Max
Hybrid: TaylorMade SIM Max
Irons: Mizuno MP5 4-PW
Wedges: Cleveland RTX ZipCore 50, 54, 58
Putter: Odyssey White Hot OG #5
Ball: Titleist Pro V1x
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