New Titleist AVX Golf Ball Revealed

Titleist has given the original AVX ball an upgrade with this new model said to come with greater speed, longer distance and increased short-game spin

2020 Titleist AVX Ball Review

Titleist has given the original AVX ball an upgrade with this new model said to come with greater speed, longer distance and increased short-game spin

New Titleist AVX Golf Ball Revealed

After its launch two years ago, the Titleist AVX has been fully reengineered in this new second generation ball.

The ball sits alongside the premium Pro V1 and Pro V1x but offers a lower flight and lower spin compared to those two models as well as a much softer feel.

The brand new AVX comes with, according to Titleist, greater speed, longer distance and increased short-game spin.

VIDEO: Titleist 2020 Golf Balls - AVX, Tour Soft and Velocity -

“In our ongoing discussions with golfers, we are constantly meeting players who tell us, ‘AVX is the ball I’d been waiting for’," said Frederick Waddell, Senior Product Manager, Titleist Golf Balls.

"At the same time, we’ve been able to lean on those golfers to better understand how they experience AVX and what we can do to help them shoot lower scores.

"The improvements to AVX are a direct result of their insights and the inventiveness of our R&D team to take this design to the next level – and we expect golfers to see better numbers across the board.

"The new AVX is faster and longer, it performs better around the green, and delivers even more of the incredibly soft feel that golfers love about this product.”

What's different in the new AVX?

The brand new AVX comes with a larger, reformulated low compression core along with a redesigned high flex casing layer.

These should help deliver greater ball speed and low long game spin for more distance, according to Titleist.

The urethane cover has been made thinner by Titleist Golf Ball R&D chemists to increase the spin and control to help with greenside performance.

The feel has been made even softer than the original ball thanks to an increase core size.

A new dimple design, which Titleist calls its 'Unique Catenary Aerodynamic Dimple Design', should help deliver the low, piercing ball flight that AVX users are looking for.

The new Titleist AVX balls will be available to buy from 7th February and are available in both white and high optic yellow with an RRP of £52.

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Elliott Heath
News Editor

Elliott Heath is our News Editor and has been with Golf Monthly since early 2016 after graduating with a degree in Sports Journalism. He manages the Golf Monthly news, features, courses and travel sections as well as our large Facebook, Twitter and Instagram pages. He covered the 2022 Masters from Augusta National as well as four Open Championships on-site including the 150th at St Andrews. His first Open was in 2017 at Royal Birkdale, when he walked inside the ropes with Jordan Spieth during the Texan's memorable Claret Jug triumph. He has played 35 of our Top 100 golf courses, with his favourites being both Sunningdales, Woodhall Spa, Western Gailes, Old Head and Turnberry. He has been obsessed with the sport since the age of 8 and currently plays at West Byfleet Golf Club in Surrey, where his handicap index floats anywhere between 2-5. His golfing highlights are making albatross on the 9th hole on the Hotchkin Course at Woodhall Spa, shooting an under-par round, playing in the Aramco Team Series on the Ladies European Tour and making his one and only hole-in-one at the age of 15 - a long time ago now!

Elliott is currently playing:

Driver: Titleist TSR4

3 wood: Titleist TSi2 HL

Irons: Mizuno MP-H4 3-iron, Mizuno MP5 4-PW

Wedges: Cleveland RTX ZipCore 50, 54, 58

Putter: Odyssey White Hot OG #5