De Vere has introduced a series of 'apres-golf' activities to liven up the post-round experience at all 12 of its nationwide UK resorts, including The Belfry, Slaley Hall and The Carrick on Loch Lomond.
The Apres Golf scheme aims to create excitement among guests by offering a range of activities and promotions.
There will be a roulette wheel to decide exclusive food and drinks offers available in the bar from 6.30pm, Sunday through to Thursday.
Wii Golf longest putt challenges, nearest the pin and longest drive competitions will all take place for 20 minutes each evening in either the Claret Jug Clubhouse or Victory Pub, depending on the resort.
What's more, each daily category winner will be automatically entered into a draw to win tickets to the 2015 Masters at Augusta National in Georgia.
Winners will also pose for a picture wearing a Masters-esque green jacket and have their portrait hung on the wall of the clubhouse.
"Apres Golf is essentially a social golf promotion that will bring a new dimension to the golf club experience," said Daniel Hodson, De Vere's Director of Golf.
"After all, gone are the days when golfers only expect a pot of tea and a toasted tea cake after their round. Of course, we still offer that sort of experience and we stand by the quality of our facilities and service.
"But in order to entice new people into the sport, we need to ensure that the golf club continues to be a welcoming and enjoyable place, regardless of your age or golfing ability."
The award-winning De Vere company also pioneered the innovative De Vere Club membership in 2010, offering flexible, credit-based golf. Since inception, more than 15,000 people have signed up to the scheme.
Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, commissioning and feature writing. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email firstname.lastname@example.org with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x
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