Titleist launch new Pro V1 and Pro V1x golf balls

We've got all the information on the new Titleist Pro V1 and Pro V1x golf balls

Titleist Pro V1

Titleist has made a series of improvements to its flagship Pro V1 and Pro V1x golf ball models.

The introduction of new core and cover technologies has allowed Titleist to produce Pro V1 and Pro V1x balls that deliver more distance, softer feel and longer lasting durability.

Click here for our gallery of the new balls

The 2013 Pro V1 is Titleist's softest ever Pro V1 model, with lower spin and a shallow angle of descent facilitating more roll and increased distance.

The 2013 Pro V1x also delivers more distance and more consistent performance, thanks to a combination of deep downrange peak trajectory, tight ball flight and exceptional spin control.

The improved Urethane Elastomer cover and paint system used on both models also serves to retain a whiter, brighter finish and promote longer lasting durability.

The 2013 Pro V1 and Pro V1x also feature their renowned 'Drop-and-Stop' control, enabling golfers to control their short-game and ultimately save more shots around the green.

"Performance drives all of us at Titleist," said Mary Lou Bohn, Vice President, Titleist Golf Ball Marketing and Communications.

"While it's no easy task for our R&D team to improve upon our industry-leading products, new Pro V1 and Pro V1x are the best performing golf balls we've ever made."

Before their widespread introduction, the new models went through extensive testing by golfers of all levels, from world class players to a wide array of amateurs.

Luke Donald and Adam Scott were amongst the first to convert, and both recorded convincing victories with the 2013 models at the end of 2012.

"I put the 2013 Pro V1x into play for the first time at the Dunlop Phoenix and won on a tight, demanding golf course. From tee to green, I felt I had total control of distance, ball flight and shot shape, and on and around the greens, the ball performed just as I needed it to," commented Donald.

The new Titleist Pro V1 and Pro V1x golf balls will be available from early March with a RRP of £51 per dozen.  

Nick Bonfield
Features Editor

Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, writing, commissioning and coordinating all features across print and online. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email nick.bonfield@futurenet.com with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x