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Patrons get spoiled at Augusta, and not just with world-class golf. This will get your tastebuds watering...
The New Masters Sandwich Set To Take Augusta By Storm
There are plenty of mouthwatering stories bubbling under the surface ahead of the Masters this week, and not all of them are golf related.
Forget Rory McIlroy's quest for the Grand Slam and Jordan Spieth's return to form, Augusta National has slapped a new sandwich on the menu - oh yes it has.
The club's new chicken salad sandwich, on brioche, is big news, believe it or not - and its place alongside the much-lauded Classic Chicken, Masters Club and Pimento Cheese - to name but three favourites - suggests Augusta is set to welcome a good number of patrons through the gates.
The club does not release attendance figures and this year, because of the Covid pandemic, there won't be the usual number of spectators attending.
However, a new Masters sandwich more than hints that a healthy number of fans will be admitted - and the latest food offering is sure to go down well with anyone lucky enough to watch this year's contest.
Related: How To Watch The Masters
Augusta National knows it's onto a winner with the chicken salad sandwich - the club even used its Instagram account to announce its arrival.
“New to the most famous fare in golf, Chicken Salad,” the caption read.
It does look good, but then everything at Augusta does - the pines, the fairways, the greens, the patrons' armchairs... everything.
Much like many of you probably don't care too much for what's on the Masters Champions Dinner, this new Masters sandwich might not be a big deal, either.
However, when Augusta National fiddles with Masters concessions, it doesn't go unnoticed.
And by all accounts, it's quite palatable.
So, why not get into the spirit of things and make your own at home - chicken, mayonnaise, celery, onion, a bit of pepper... anything else?
Here's hoping for an equally tasty week of golf.
Michael has been with Golf Monthly since 2008. As a multimedia journalist, he has also worked for The Football Association, where he created content to support the men's European Championships, The FA Cup, London 2012, and FA Women's Super League. As content editor at Foremost Golf, Michael worked closely with golf's biggest equipment manufacturers, and has developed an in-depth knowledge of this side of the industry. He's now a regular contributor, covering instruction, equipment and feature content. Michael has interviewed many of the game's biggest stars, including six world number ones, and has attended and reported on many Major Championships and Ryder Cups. He's a member of Formby Golf Club.