Viktor Hovland Spotted Wearing Puma Shoes At 2023 PGA Championship

The Norwegian was seen wearing non-Nike shoes for the first time in his career

Viktor Hovland and a close up of his Puma golf shoes
(Image credit: Getty Images)

Viktor Hovland has been spotted at the 2023 PGA Championship wearing Puma shoes for the first time in his professional career.

Since joining the paid ranks in 2019, the Norwegian star has worn Nike Roshe shoes - up until this week. He was spotted wearing the Puma Ignite Articulate shoes on Thursday at Oak Hill Country Club, where he was out in the morning wave.

The Articulates are a spiked model that are among the best golf shoes on the market. In our full review, we found them to offer up "excellent traction, all-round support and a sharp look to see you through all conditions out on course."

Hovland doesn't appear to have changed any other of his gear or apparel this week, with the 25-year-old from Oslo currently signed on as a Ping staffer for his clubs, J Lindeberg for his apparel and Titleist for his glove and ball.

His J Lindeberg apparel has often caught the eyes of fans on TV, especially at the Majors, and the jacket he was wearing on day one at Oak Hill was once again causing a stir on social media.

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He was sporting J Lindeberg's Rolf Hybrid Knit jacket on Thursday in a vibrant navy and orange with a big 'JL' logo on the back.

J Lindeberg ROLF jacket back and front

(Image credit: J Lindeberg)

Hovland looks set to make his second Ryder Cup appearance in Rome later this year after his debut came in 2021 at Whistling Straits. He currently ranks 11th in the world, having finished T7th at The Masters and T3rd at the Players Championship - the two biggest tournaments of the year so far.

The Oklahoma State alumnus has won three official PGA Tour titles, plus the Hero World Challenge twice, as well as two DP World Tour events.

He is among the favorites this week to pick up the iconic Wanamaker Trophy.

Elliott Heath
News Editor

Elliott Heath is our News Editor and has been with Golf Monthly since early 2016 after graduating with a degree in Sports Journalism. He manages the Golf Monthly news team as well as our large Facebook, Twitter and Instagram pages. He covered the 2022 Masters from Augusta National as well as five Open Championships on-site including the 150th at St Andrews. His first Open was in 2017 at Royal Birkdale, when he walked inside the ropes with Jordan Spieth during the Texan's memorable Claret Jug triumph. He has played 35 of our Top 100 golf courses, with his favourites being both Sunningdales, Woodhall Spa, Western Gailes, Old Head and Turnberry. He has been obsessed with the sport since the age of 8 and currently plays off of a six handicap. His golfing highlights are making albatross on the 9th hole on the Hotchkin Course at Woodhall Spa, shooting an under-par round, playing in the Aramco Team Series on the Ladies European Tour and making his one and only hole-in-one at the age of 15 - a long time ago now!


Elliott is currently playing:


Driver: Titleist TSR4

3 wood: Titleist TSi2

Hybrids: Titleist 816 H1

Irons: Mizuno MP5 5-PW

Wedges: Cleveland RTX ZipCore 50, 54, 58

Putter: Odyssey White Hot OG #5

Ball: Srixon Z Star XV