Tiger Woods And TaylorMade Planning To Launch New Golf Brand With An Eye-Catching Logo
The 15-time Major winner recently split with Nike after 27 years and appears to be launching a new brand called 'Sunday Red' in association with TaylorMade

Tiger Woods is set to launch his own brand of apparel in partnership with TaylorMade called 'Sunday Red' after trademark applications were submitted to the United States Patent and Trademark Office (USPTO) by TaylorMade Lifestyle Ventures LLC.
Following a brief period of conjecture about his expiring clothing contract, Woods brought a 27-year association with Nike to an end by confirming he was splitting with the iconic brand in early January.
While conversation quickly turned to where he might go next. One of the considered options was always likely to be setting up his own company, and - with help from TaylorMade - this appears to be exactly what Woods is doing.
In documents first discovered by NUCLR Golf on X, TaylorMade Lifestyle Ventures LLC submitted four Woods-related trademark applications on January 18, 2024 - all including a potential new logo for 'Sunday Red'.
One features a minimalistic sketch of a leaping tiger with the letters 'S' and 'D' above the animal plus 'R' underneath. Another is simply the tiger without any letters. The two others are the words Sunday Red in different styles - either 'Sunday Red' or 'Sun Day Red.' All four applications are listed as 'live' and awaiting examination.
🚨🔴⚫️ TaylorMade Lifestyle Ventures LLC trademark fillings from 01/18/2024 👀. #SundayRed @TWlegion @LIVGolfUpdates pic.twitter.com/KAeijpqLxgJanuary 20, 2024
Woods' potential new brand would cover a full range of golf products, including eyewear, phone cases, luggage, purses, wallets, bags, umbrellas, clothing, footwear, and sports equipment - which ranges from golf clubs and balls to gloves, tees, and bags.
Woods already plays TaylorMade clubs - and has done since Nike shut down its golf brand in 2016 - so could therefore move over to wielding his own brand moving forward. The same could be said for footwear after Woods moved across to donning FootJoys following his serious car crash and the subsequent surgery.
Get the Golf Monthly Newsletter
Subscribe to the Golf Monthly newsletter to stay up to date with all the latest tour news, equipment news, reviews, head-to-heads and buyer’s guides from our team of experienced experts.
🚨🐅👀 JUST IN: @NUCLRGOLF has uncovered trademark filings that suggest TaylorMade Golf will be launching a new lifestyle brand called ‘SUNDAY RED.’ H/t to @LIVGolfUpdates for initial reporting about this. pic.twitter.com/7sDE2u0UwUJanuary 20, 2024
Whatever the 15-time Major champion wears in the future, the new brand suggests the color of Woods' top half will remain the same as it has done since his amateur days - at least on the final day's play. Woods' mother, Kutilda, told him that red symbolized strength and hence Tiger has nearly always worn it. According to ESPN, only three times in Woods’ professional career has he played a final round in a color other than red.
Woods recently revealed he was aiming to play "a tournament a month" this year and suggested his next competitive start would be at the Genesis Invitational in February - a tournament which he hosts at Riviera Country Club. Should Woods rock up in California, he could well be debuting his new brand at the same time.
Jonny Leighfield is our Staff News Writer who joined Golf Monthly just in time for the 2023 Solheim Cup and Ryder Cup. He graduated from the University of Brighton with a degree in Sport Journalism in 2017 and spent almost five years as the sole sports reporter at his local newspaper. During his time with Golf Monthly, Jonny has interviewed several stars of the game, including Robert MacIntyre, Ian Poulter, Lee Westwood, and Joaquin Niemann. An improving golfer himself, Jonny enjoys learning as much about the game as he can and recently reached his Handicap goal of 18 for the first time. He attended both the 150th and 151st Open Championships and dreams of attending The Masters one day.
-
How Significant Is LIV Golf's US Open Exemption... And Could The Other Majors Follow Suit?
LIV Golf finally has a route into a men's Major Championship after the USGA announced a new exemption for the 54-hole tour
By Elliott Heath Published
-
Sergio Garcia Says He Wants To Play In 'A Few More Ryder Cups' Before Possible Captaincy Role
The LIV golfer spoke exclusively to Al Arabiya ahead of the new season, where he outlined his hopes for the 2025 Ryder Cup and beyond
By Mike Hall Published
-
'She Was My Biggest Fan' - Tiger Woods Announces Death Of His Mother Kultida
Woods paid tribute to his "biggest fan" and "greatest supporter" who has sadly passed away
By Elliott Heath Published
-
‘He’s Shattered’ - Chubby Chandler Casts Doubts Over Tiger Woods’ 2025 Chances
The agent predicts that Woods won't be present at any of the four Majors this year, with Chandler claiming Woods' competitive appearances are 'damaging his legacy'
By Matt Cradock Published
-
Tiger Woods Announces Extension With Bridgestone Golf
After 25 years with Bridgestone, the 15-time Major winner has announced a contract extension to continue using their Tour B X golf balls
By Matt Cradock Published
-
Tiger Woods' TGL Debut Proves More Popular Than Rival NBA Clashes As League Bosses Celebrate Ratings Increase
Woods' Jupiter Links suffered a blowout TGL loss on Tuesday night, but it still caught the attention of over 1 million fans - more than two concurrent NBA games
By Jonny Leighfield Published
-
Watch: Tiger Woods In Hysterics After Moment Of Madness From TGL Teammate
The Jupiter Links GC star cried with laughter following teammate Kevin Kisner's misjudged bunker effort during the encounter with Los Angeles Golf Club
By Mike Hall Published
-
Los Angeles GC Defeat Tiger Woods' Jupiter Links GC In Commanding TGL Victory
Los Angeles GC put Woods' team to the sword, as the trio of Collin Morikawa, Sahith Theegala and Justin Rose closed out a dominant 12-1 victory
By Matt Cradock Last updated
-
Tiger Woods Set For TGL Debut As Week 2 Line-Ups Revealed
Ahead of Los Angeles GC vs Jupiter Links GC in week two of TGL, Tiger Woods has been confirmed as part of the Floridian squad's starting trio...
By Jonny Leighfield Published
-
Tiger Woods' Sun Day Red Faces Fresh Logo Challenge From Puma
The legal issues for Tiger Woods' new company Sun Day Red's logo keep coming as now sportswear giant Puma has launched a fresh challenge
By Paul Higham Published