Report: AT&T To End Byron Nelson Championship Sponsorship

According to Golfweek, AT&T are reportedly set to end their sponsorship of the Byron Nelson

A Byron Nelson logo in front of a golf bag
(Image credit: Getty Images)

First reported by Golfweek, AT&T, who sponsor both the Pebble Beach Classic and Byron Nelson Championship, have reportedly asked out of its sponsorship of the Byron Nelson after this year.

However, in another twist, it was reportedly stated by multiple sources that Raytheon Technologies, who are an aerospace and defense company, was set to take over the Byron Nelson but PGA Tour Commissioner, Jay Monahan, stopped the deal after it was revealed that Raytheon had sold missiles to Saudi Arabia. Saudi Arabia's Public Investment Fund backs the LIV Golf League, who are currently involved in a courtroom battle with the PGA Tour.

A flag with AT&T Pebble Beach Pro-Am flies in the wind

AT&T have sponsored the Pebble Beach Pro-Am since 1986

(Image credit: Getty Images)

One tournament director, who spoke about the potential deal, stated that: “The optics were not good. I give Jay credit for stepping in and making the right call," with the decline due to the fact that, in August, the US State Department approved the sale of weapons to Saudi Arabia. 

Golfweek reported that Raytheon’s involvement and a potential $3 billion deal led the Tour and Monahan to think twice about such an arrangement. Neither Raytheon Technologies nor AT&T have commented on the matter. 

So, what is next for AT&T, who became the head sponsor of the Byron Nelson in 2015? Well, after a near 10-year run, they are set to stand down but it is not thought that they will move away from the PGA Tour completely, with the company reportedly staying as the sponsor for the Pebble Beach Pro-Am.

In 2023-24, it has been claimed that the Pebble Beach Pro-Am will become a designated tournament on the PGA Tour schedule, with an event purse increase to $20 million which significantly will come from the tournament sponsor.

K H Lee holds the AT&T Byron Nelson trophy

K H Lee claimed the AT&T Byron Nelson title in both 2021 and 2022

(Image credit: Getty Images)

Although a full PGA Tour schedule has not been announced for 2023-24, we do know that Myrtle Beach will stage a new PGA Tour tournament to be held as an alternate to a designated event. A date has yet to be announced, but the Tour has stated that it will be a “full-field additional event played the same week as a designated event” on the 2024 calendar, with it being held at the Dunes Golf and Beach Club.

One big talking point though has been the introduction of limited field, no-cut events, with the news causing a significant amount of backlash. Despite this, Monahan is prepared to push on with the idea of no-cut events despite criticism from some players. Per Bob Harig at Sports Illustrated, Monahan said during the latest designated event, the Wells Fargo Championship: "Our preference would be no-cut events."

It's not just the PGA Tour which has had sponsorship news as, on the DP World Tour, Porsche could drop their name from the European Open, a tournament they've supported since 2015. This comes after the DP World Tour announced a number of sanctions for those who played on the LIV circuit, with Paul Casey and Martin Kaymer amongst the 26 who received fines and suspensions. 

Matt Cradock
Staff Writer

Matt joined Golf Monthly in February 2021 covering weekend news, before also transitioning to equipment and testing. After freelancing for Golf Monthly and The PGA for 18 months, he was offered a full-time position at the company in October 2022 and continues to cover weekend news and social media, as well as help look after Golf Monthly’s many buyers’ guides and equipment reviews.

Taking up the game when he was just seven years of age, Matt made it into his county squad just a year later and continues to play the game at a high standard, with a handicap of around 2-4. To date, his best round came in 2016, where he shot a six-under-par 66 having been seven-under through nine holes. He currently plays at Witney Lakes in Oxfordshire and his favourite player is Rory McIlroy, despite nearly being struck by his second shot at the 17th during the 2015 BMW PGA Championship.

Matt’s current What’s In The Bag?

Driver: Honma TW747, 8.75°

Fairway Wood: TaylorMade Rocketballz Stage 2, 15°, 19°

Hybrid: Adams Super Hybrid, 22°

Irons: Mizuno MP54, 5-PW

Wedges: Cleveland 588 RTX 2.0 Tour Satin, 50°, 56°, 60°

Putter: Cleveland TFI 2135 Satin Cero

Ball: Titleist Pro V1x