The PING G series, which replaced the G30, hit shelves across the UK in February and has already made a big impact on the market
PING G series drivers, fairway woods, hybrids and irons were the top sellers in each of their respective categories in the UK during Feburary.
This is according to Golf Datatech LLC, who track golf equipment sales data for the UK.
The G series hit the shelves on February 11th, replacing the G30.
PING also managed to sustain its position as the UK’s number one golfing hardware brand, and has led the revenue share for the last two years.
“We’re very appreciative that golfers continue to put their confidence in our latest technology,” said PING Chairman & CEO, John A. Solheim, about the new G Series.
“The new G line up offers golfers the performance they need to lower their scores and enjoy the game more. To be the top seller in all four categories is very rewarding and another testament to our engineering and manufacturing teams that ensure our product delivers the innovation and quality that PING was founded on more than 55 years ago.”
The G driver and fairway woods have been in the bags of the world’s top professionals for some time now. Bubba Watson won with them in play at the Northern Trust Open at Riviera in February and Louis Oosthuizen took the ISPS HANDA Perth International with them in his bag in late February.
“As the custom-fitting leader, we rely on the expertise of over 1,500 UK PING account holders dedicating their time to individually custom-fit their golfers to ensure they get clubs that are best suited to their games,” Solheim added.
“They embrace our belief that custom-fitting makes a huge difference in helping golfers play better and get the most out of their ability. The early success of the new G products is evidence that golfers are being properly fitted, comparing their results and seeing measurable improvements in their games.”
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