New Srixon Soft Feel golf balls announced

Srixon has announced it is to update its popular 2-piece Soft Feel golf ball line, with the launch of two new balls.

The new Srixon Soft Feel golf ball will be released in Pure White and Tour Yellow for improved visibility, as well as a ladies version in Pure White and Pink. The new Soft Feel Lady utilises a lower compression core formulation, providing exceptional distance to golfers with slower swing speeds.

Incorporating Srixon’s newly developed 344 aerodynamic speed dimple design, air resistance is minimised in order to maintain ball speed, resulting in a longer, more penetrating ball flight, as well as great stability in wind. This is the same dimple pattern used in the Z-STAR, a ball played on tour by Srixon staff players Graeme McDowell, Keegan Bradley and Hideki Matsuyama.

Engineered with a new highly resilient super soft, 72 compression core formulation, as well as superior new aerodynamics, the new Soft Feel will provide golfers with moderate swing speeds exceptional distance off the tee and soft feel around the greens.

Srixon has been able to achieve these performance characteristics by combining a low compression Energetic Gradient Growth core with a Rabalon HR+ and Pana-Tetra dual blended soft ionomer 1.8mm thick cover, enhancing feel and increasing ball speed.

Golfers will also benefit from a new precision alignment aid that has been added, ensuring a square set up at address and optimal target focus.

Further information on the new Soft Feel balls will be available on Srixon’s website from the end of September.