Report: London Venue Quits As Host Of LIV Series Launch Party

Alexandra Palace has reportedly backed down as the host venue for the lavish event

Greg Norman speaks at a press conference for the LIV Golf Invitational Series in May 2022
(Image credit: Getty Images)

The build-up to the LIV Golf Invitational Series has reportedly been dealt a blow with the withdrawal of the London venue booked to host its lavish launch party.

According to a report from The Telegraph’s Golf Correspondent James Corrigan, Alexandra Palace, which was earmarked to host the event on 7 June just two nights before the first tournament, will no longer do so. The news comes in the wake of comments made two weeks ago about the murder of journalist Jamal Khashoggi by the CEO of the Saudi-backed start-up, Greg Norman.

On the subject of the 2018 state-sanctioned murder, Norman said: “We all make mistakes,” which drew criticism from Amnesty International. Later, LIV responded to the remarks with a statement to Golf Monthly, which described the killing as “reprehensible.”

Nevertheless, the fallout appears to be continuing with the decision to withdraw the 149-year-old venue’s services for the launch party. The event had been expected to include appearances from the tournament’s players with a view to them taking part in a draw to determine the make-up of the 12 four-man teams.

Tickets for the party had been on sale on the LIV website for $1,500 (£1,200), with other perks thought to include gourmet cuisine, free drinks and entertainment such as DJs. However, according to the report, those plans will now need to be revised. A spokesperson told the newspaper: “I can confirm that the LIV Golf Series draw event is not taking place at our venue. We have a high number of organisations get in touch about holding potential events with us, but for commercial reasons we do not discuss details of these enquiries.”

The news will come as a further blow to LIV Golf days after its Chief Commercial Officer Sean Bratches resigned in the wake of Norman’s comments. A source told newspaper: “This was meant to be the grand curtain-raiser and Ally Pally was thought to be the perfect venue, what with all its history and its reputation. Another kick in the teeth after Sean leaving.”

While we await news on where - or even if -  the planned launch party will take place, the series itself draws ever closer. Confirmation of the players taking part is expected in the coming days for a competition whose first $25m tournament begins on 9 June at the Centurion Club near London. There will then be seven more tournaments, culminating in the $50m Team Championship at Florida’s Trump National Doral, taking place between 27 and 30 October.

Mike Hall
News Writer

Mike has over 25 years of experience in journalism, including writing on a range of sports throughout that time, such as golf, football and cricket. Now a freelance staff writer for Golf Monthly, he is dedicated to covering the game's most newsworthy stories. 

He has written hundreds of articles on the game, from features offering insights into how members of the public can play some of the world's most revered courses, to breaking news stories affecting everything from the PGA Tour and LIV Golf to developmental Tours and the amateur game. 

Mike grew up in East Yorkshire and began his career in journalism in 1997. He then moved to London in 2003 as his career flourished, and nowadays resides in New Brunswick, Canada, where he and his wife raise their young family less than a mile from his local course. 

Kevin Cook’s acclaimed 2007 biography, Tommy’s Honour, about golf’s founding father and son, remains one of his all-time favourite sports books.