LIV Golf Chief Commercial Officer Resigns

Sean Bratches has left the organisation according to the Sports Business Journal

Sean Bratches pictured on the golf course
(Image credit: Getty Imges)

LIV Golf's Chief Commercial Officer Sean Bratches has resigned from the organisation according to the Sports Business Journal, with his departure coming just eight days after Greg Norman's controversial comment on the murder of journalist Jamal Khashoggi.

Norman said "we all make mistakes" on the subject of Khashoggi, prompting backlash from human rights organisation Amnesty International, which called Norman's words “wrong and seriously misguided."

LIV responded to the remarks with a statement to Golf Monthly reading: “The killing of Jamal Khashoggi was reprehensible. Everyone agrees about that, including Greg and he has said as such previously on many occasions. Greg also knows that golf is a force for good around the world and can help make inroads toward positive change. That is why he is so excited about LIV and that was the point he was making.”

Sean Bratches was at the media day at the Centurion alongside Norman and other LIV Golf executives last Wednesday but now leaves the start-up ahead of its first tournament in three weeks' time.

Bratches was "considered the most respected business executive in the organization" according to the Sports Business Journal.

Elliott Heath
News Editor

Elliott Heath is our News Editor and has been with Golf Monthly since early 2016 after graduating with a degree in Sports Journalism. He covered the 2022 and 2025 Masters from Augusta National and was there by the 18th green to watch Rory McIlroy complete the career grand slam. He has also covered five Open Championships on-site including the 150th at St Andrews.