New Premier leathers for FJ's MyJoys line

Introduced to celebrate the 10th anniversary of MyJoys programme

FJ Icon MyJoys
The premier line FJ Icon BOA in Red Snake print Italian leather
(Image credit: FootJoy)

FootJoy has introduced its Premier line to celebrate the 10th anniversary of its popular MyJoys programme

FootJoy has introduced its Premier line to celebrate the 10th anniversary of its popular MyJoys programme.

Golfers can now choose from from all-over snake and lizard-print Italian leather when styling their FJ Icon, FJ Icon Boa and FJ Professional MyJoys golf shoes.

Snake print is available in black, brown and red, while lizard print comes in pearl and charcoal colour schemes.

As always, golfers will be able to feature a name or message - up to six characters long - on their bespoke shoes.

"It gives me great pleasure to be able to introduce the new Premier line to UK golfers as a further option within the MyJoys programme," said Russell Lawes, FootJoy's Marketing Manager.

"These striking new leathers offer a luxurious touch to the FJ Icon and FJ Professional models and provide further choice to MyJoys, which already boasts more than eight million potential style variations.

"They also commemorate a landmark 10th year of MyJoys, which has been one of the greatest success stories in FJ history.

"We look forward to another ten years of offering our incredible service to golfers at all levels of the game."

Personalised MyJoys can be shipped worldwide in a huge range of styles and shoe sizes.

Nick Bonfield
Content Editor

Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, commissioning and feature writing. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x