Sustainable Codechaos shoes and apparel range made from recycled plastic will be on show at the Players' Championship
Adidas Primeblue Apparel and Footwear Unveiled
Adidas' noble mission to end plastic waste through golf, which started with the Tour360 XT Parley shoe, continues with the launch of Primeblue apparel and Codechaos footwear.
On Thursday at this week's Players' Championship, adidas players will be wearing the limited edition apparel and shoes made from upcycled plastic waste.
The more sustainable collection is made from adidas’ new Primeblue material, made in part with Parley Ocean Plastic. This upcycled plastic waste is intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting the ocean. It is then turned into high-performance polyester yarn used in apparel and footwear.
The Primeblue Codechaos shoe features the same Twistgrip outsole design, based on heat maps and swing studies to create grip in areas of the shoe where golfers need it most.
The special Primeblue collection will feature two polos and shorts for men, and two sleeveless polos and skorts (a cross between a skirt and shorts) for women. It also includes limited edition footwear for both men and women made from upcycled plastic waste. The unique footwear is designed from adidas Codechaos silhouette, the latest footwear model from the brand.
By 2050, some experts say the oceans may be filled with more plastic than fish. That’s one of the reasons why adidas will convert 100 percent of virgin polyester to recycled in every application where a solution exists by 2024. This Primeblue capsule in golf is part of a larger strategy announced last month that outlines adidas’ aim to end plastic waste.
In the spring/summer 2020 golf collection alone, 71 percent of the apparel and 75 percent of the footwear uses material made from recycled polyester.
The Primeblue range is on sale now with the following RRPs:
Primeblue Codechaos shoes - £139.95 Primeblue Striped Polo Men’s - £44.95 Primeblue Block Polo Men’s - £54.95 Primeblue Shorts Men’s - £59.95 Primeblue Sleeveless Polo Women’s - £49.95 Primeblue Skort - £42.95
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Joel has worked in the golf industry for over 12 years covering both instruction and more recently equipment. He now oversees all product content here at Golf Monthly, managing a team of talented and passionate writers and presenters in delivering the most thorough and accurate reviews, buying advice, comparisons and deals to help the reader find exactly what they are looking for. So whether it's the latest driver, irons, putter or laser rangefinder, Joel has his finger on the pulse keeping up to date with the latest releases in golf. He is also responsible for all content on irons and golf tech, including distance measuring devices and launch monitors.
One of his career highlights came when covering the 2012 Masters he got to play the sacred Augusta National course on the Monday after the tournament concluded, shooting a respectable 86 with just one par and four birdies. To date, his best ever round of golf is a 5-under 67 back in 2011. He currently plays his golf at Burghley Park Golf Club in Stamford, Lincs, with a handicap index of 3.2.
Joel's current What's In The Bag?
Driver: Titleist TSR3, 9°
Fairway wood: Titleist TSR3, 15°
Hybrid: Titleist TSi2, 18°
Irons: Ping i230 4-UW
Putter: Evnroll ER2V
Ball: 2023 Titleist Pro V1x
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