Justin Bieber And DJ Khaled Invest In Woods And McIlroy's Company

The stars are among five high-profile figures from the music world to invest in TMRW Sports

Rory McIlroy and Tiger Woods during a practice before the 2023 Masters
Rory McIlroy and Tiger Woods' TMRW Sports has announced more high-profile investors
(Image credit: Getty Images)

Tiger Woods and Rory McIlroy’s new sports media and technology company TMRW Sports has already attracted investment from some of the most high-profile sports and entertainment personalities in the world. Now, music superstars Justin Bieber and DJ Khaled have been unveiled among five more to invest in the start-up.

While singer Bieber and music mogul DJ Khaled are the biggest names among the latest investors in the company, they are joined by rapper Macklemore, country star Jake Owen and former Hootie & the Blowfish frontman Darius Rucker.

The latest names to invest have been accepted based on their love for the game. Macklemore was one of many celebrities who took part in February’s Pebble Beach Pro-Am, while later that month, DJ Khaled performed a set at the premiere of Netflix docu-series Full Swing,

Former golf TV executive Mike McCarley, who co-founded TMRW Sports with Woods and McIlroy, said in a statement: "Golf is thriving from a surge in cultural relevance that spans generations and demographic groups. These entertainers come from different walks of life and have different fanbases, but all share a real passion for golf and, in their own ways, can introduce golf to new fans. 

"Their addition rounds out the collective expertise and reach of the TMRW Sports investor group across finance, sports business, technology, and media. We appreciate their support and their collective one billion social followers will further fuel TMRW Sports' upcoming projects fusing sports and tech."

The start-up aims to use technology as a way to bring golf to younger fans, including TGL, the Woods and McIlroy’s tech-focused golf league in partnership with the PGA Tour. It will bring team matches combining live action with digital technology to prime-time TV in 2024. 

In November, it was revealed that F1 star Lewis Hamilton had invested in the company. The next day, TMRW Sports unveiled an impressive list of additional investors, including tennis stars Serena Williams and Andy Murray, former Real Madrid soccer star Gareth Bale, musician and actor Justin Timberlake and NFL quarterback Josh Allen.

Mike Hall
News Writer

Mike has over 25 years of experience in journalism, including writing on a range of sports throughout that time, such as golf, football and cricket. Now a freelance staff writer for Golf Monthly, he is dedicated to covering the game's most newsworthy stories. 

He has written hundreds of articles on the game, from features offering insights into how members of the public can play some of the world's most revered courses, to breaking news stories affecting everything from the PGA Tour and LIV Golf to developmental Tours and the amateur game. 

Mike grew up in East Yorkshire and began his career in journalism in 1997. He then moved to London in 2003 as his career flourished, and nowadays resides in New Brunswick, Canada, where he and his wife raise their young family less than a mile from his local course. 

Kevin Cook’s acclaimed 2007 biography, Tommy’s Honour, about golf’s founding father and son, remains one of his all-time favourite sports books.