Tiger Woods And Rory McIlroy Form Sports Media And Technology Company
Along with former Golf Channel President, Mike McCarley, the trio have launched the brand TMRW Sports
There's no denying that it's been a busy year for both Tiger Woods and Rory McIlroy. To begin with, Tiger returned to competitive action at the Masters, just 15 months after his serious car crash in February 2021, while McIlroy on the other hand has been competitive in a number of tournaments all around the world.
Now though, it has been announced that the duo, alongside former Golf Channel President, Mike McCarley, have launched a sports media and technology company called TMRW Sports, which plans to use technology as a way to bring golf to younger fans.
Along with TMRW Sports, and according to Golfweek, the duo have also proposed a number of stadium-based events to combat the LIV threat, with the series featuring a number of one-day events designed to complement the PGA Tour.
Reportedly aimed to start in 2024, details of what the showdowns will entail are sketchy, but it’s thought the events may be held in front of sell-out stadium crowds and would run from January to March, building towards a finale to be held at a later date.
A post shared by TMRW Sports (@tmrwsports)
A photo posted by on
McCarley knows both Major winners well, with the Founder & CEO of TMRW Sports explaining that he and Tiger's agent Mark Steinberg "have spent hours together over the years talking about how good primetime golf is but how difficult and expensive it is to execute. The proof is in the ratings every few years when a West Coast event can go late into East Coast prime.”
What's more, McCarley added that he has had similar conversations with McIlroy and his team, with the former Golf Channel President explaining: “It evolved into how we can harness technology to enhance the experience for both participants who play and for fans. We believe there is a difference between following and watching -- so shorter-form experiences are going to be more important as we continue to be crunched for time.”
Releasing a message about the launch on Twitter, Tiger wrote: "I'm excited to be a part of this exciting new venture, which will harness technology to bring new approaches to the sport we love".
Get the Golf Monthly Newsletter
Subscribe to the Golf Monthly newsletter to stay up to date with all the latest tour news, equipment news, reviews, head-to-heads and buyer’s guides from our team of experienced experts.
In a separate statement, McIlroy said: "For the last few years off the course, I’ve been focused on helping to lead golf into its digital future. Now, by joining forces with Tiger, Mike, and other TMRW Sports partners, we can shape the way that media and technology improve the sports experience.
"In a world where technology provides us with so many choices for using our time, we want to make sports more accessible for as many people as possible."
Matt joined Golf Monthly in February 2021 covering weekend news, before also transitioning to equipment and testing. After freelancing for Golf Monthly and The PGA for 18 months, he was offered a full-time position at the company in October 2022 and continues to cover weekend news and social media, as well as help look after Golf Monthly’s many buyers’ guides and equipment reviews.
Taking up the game when he was just seven years of age, Matt made it into his county squad just a year later and continues to play the game at a high standard, with a handicap of around 2-4. To date, his best round came in 2016, where he shot a six-under-par 66 having been seven-under through nine holes. He currently plays at Witney Lakes in Oxfordshire and his favourite player is Rory McIlroy, despite nearly being struck by his second shot at the 17th during the 2015 BMW PGA Championship.
Matt’s current What’s In The Bag?
Driver: Honma TW747, 8.75°
Fairway Wood: TaylorMade Rocketballz Stage 2, 15°, 19°
Hybrid: Adams Super Hybrid, 22°
Irons: Mizuno MP54, 5-PW
Wedges: Cleveland 588 RTX 2.0 Tour Satin, 50°, 56°, 60°
Putter: Cleveland TFI 2135 Satin Cero
Ball: Titleist Pro V1x
-
JM Eagle LA Championship Prize Money Payout 2024
There’s a record purse for a regular-season LPGA Tour event at Wilshire Country Club
By Mike Hall Published
-
‘I Think I Can Be Helpful’ – Rory McIlroy Opens Up On Potential Return To PGA Tour Policy Board
The four-time Major winner resigned from the board six months ago, but with the game still fractured, he could be about to return
By Mike Hall Published
-
‘I Think I Can Be Helpful’ – Rory McIlroy Opens Up On Potential Return To PGA Tour Policy Board
The four-time Major winner resigned from the board six months ago, but with the game still fractured, he could be about to return
By Mike Hall Published
-
Zurich Classic Of New Orleans Tee Times - Rounds One And Two
Rory McIlroy plays alongside Shane Lowry in the team event, while a host of other big names are in the field too
By Mike Hall Published
-
'I Would Welcome It Wholeheartedly' - New DP World Tour Chief 'Delighted' To See Prospective Return Of Rory McIlroy To PGA Tour Board
DP World Tour CEO Guy Kinnings is looking forward to seeing European representation on the PGA Tour board once again as McIlroy returns to a role he left only late last year
By Jonny Leighfield Published
-
Reports: Tiger Woods Set To Receive $100m Loyalty Payday From PGA Tour
The 15-time Major champion is set to be rewarded handsomely for sticking with the US-based circuit
By Andrew Wright Published
-
Zurich Classic Of New Orleans Prize Money Payout 2024
Nick Hardy and Davis Riley defend their title at the team event as Rory McIlroy and Shane Lowry also play
By Mike Hall Published
-
Rory McIlroy Set To Make Shock Return To PGA Tour Policy Board - Report
The World No.2 could be returning to the PGA Tour policy board as a player director once again after stepping down from the role last November
By Joel Kulasingham Published
-
The Zurich Classic Of New Orleans Has A Unique Team Format - Here's How It Works
The Zurich Classic of New Orleans has a unique format, but how does the PGA Tour’s only team event work?
By Mike Hall Published
-
Tiger Woods Names Jupiter Links GC TGL Roster
The 15-time Major winner has revealed the three players to compete alongside him in the delayed TGL next year
By Jonny Leighfield Published