$18 For A Beer - Fans React To PGA Championship Prices

Twitter was not impressed when the refreshement prices at Southern Hills Country Club were revealed

Refreshment prices at the 2022 PGA Championship at Southern Hills Country Club in Tulse, Oklahoma
(Image credit: @codymcbridenlu)

Fans are set for an unpleasant surprise when they hit the refreshment tents at this week's PGA Championship, with a beer costing up to $18 (£14.75).

Temperatures are set to reach a sweltering 91F (33C) when the second Major of the season tees off at Southern Hills Country Club in Tulsa, Oklahoma on Thursday, and fans will be keen to take on plenty of liquids, but at $18 for a Michelob Ultra or, they might be forced to stick to tap water.

An image of the prices posted on Twitter by @codymcbridenlu caused quite a stir as this week’s refreshment prices were revealed. The $18 Michelob Ultra isn’t even the most expensive beer, with a Stella Artois priced at $19 (£15.51). The cheapest is the Kona Big Wave Golden Ale at ‘only’ $15 (£12.29). Souvenir cocktails are also $19 a pop, as are cans of Michelob Ultra Organic Seltzer (a 4% alcohol blend of coconut water and fruit juice) while a glass of wine is $13 (£10.63). Even just a plain old bottle of Aquafina water is $6 (£4.91).

The prices being asked of golf fans this week is a far cry from the last Major, the Masters, held at Augusta National Golf Club. Prices there are famously reasonable, with even the most expensive beer costing $5 (£4.09) and bottled water just $2 (£1.63).

Outraged Fans took to Twitter to protest at the prices, stating that California prices were being charged at a tournament being held in the Mid-West. “Maybe they’re trying to limit alcohol sales,” speculated one Twitter user, which given the PGA Tour has vowed to clean up the behavior at its tournaments - particularly the Phoenix Open - the PGA of America may be trying to get one step ahead. Another calculated that someone with a $500 (£408) budget would only be able to afford 27 Michelob Ultras!

Here’s How Golf Twitter Reacted

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Jeff Kimber
Jeff Kimber

Jeff graduated from Leeds University in Business Studies and Media in 1996 and did a post grad in journalism at Sheffield College in 1997. His first jobs were on Slam Dunk (basketball) and Football Monthly magazines, and he's worked for the Sunday Times, Press Association and ESPN. He has faced golfing greats Sam Torrance and Sergio Garcia, but on the poker felt rather than the golf course. Jeff's favourite course played is Sandy Lane in Barbados, which went far better than when he played Matfen Hall in Northumberland, where he crashed the buggy on the way to the 1st tee!