Bridgestone Golf were given another major boost after Matt Kuchar stormed to victory at Muirfield Village last week. The golfing brand has had record sales figures during the first quarter of the year in the UK & Ireland and Kuchar's fine display on the greens have increased recognition.
Kuchar, who also won the WGC-Accenture Match Play Championship back in February, used the Bridgestone Golf Tour B330-S golf ball as he sunk the 21-foot birdie on the 18th to claim the victory. He finished the week topping the rankings for distance of putts made and second in strokes gained through putts holed.
Steve Kettlewell, Managing Director for Bridgestone Golf UK said: "Matt's victory at the Memorial further raises the profile of the Bridgestone Golf ball brand at a time when we're seeing record sales figures in the UK and Ireland.
"He's arguably the world's most consistent player right now, which can only be good for the brand."
Bridgestone Golf has doubled the number of its ball-fitting sessions across the UK & Ireland this year, with a comprehensive schedule across regular golf clubs and Kuchar is just one of the 200,000 golfers worldwide who have been fitted for his ball as part of this scheme.
"Matt is just one high-profile example of how finding the right ball for your game can help improve performance," added Kettlewell. "Our ball-fitting programme in the UK aims to do this for thousands of amateur golfers, 75% of whom we estimate are actually playing the wrong ball for their swing speed."
After sealing his sixth PGA Tour title, Kuchar has now moved to No.4 in the World Rankings and was understandably ecstatic following his win.
"That was not just a relief that I've sealed the deal, that was ‘Yes, I've done it. I've won the Memorial.' It felt so good. Then to walk off the green and greet Mr Nicklaus and have him congratulate me -- that's something I'll certainly never forget."
Kuchar uses the B300-S ball, designed for golfers with a swing speed above 105mph, which features an advanced 4-piece urethane construction with inner dimple to increase thrust power at launch for greater distance and extra feel. The ball also offers better players more spin on the green.
Lewis was a freelance writer for Golf Monthly in 2013.
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