Two-time Ryder cup winner David Howell was on hand to launch the BMW PGA Championship's Performance Putting Challenge in central London last week.
The Challenge - a three-hole mini golf course using BMW car parts as hazards and obstacles - was situated in Duke of York Square on the King's Road from May 10-12.
Howell's appearance helped build anticipation for the BMW PGA Championship, which takes place from 21-26 May at Wentworth Club in Surrey and boasts a strong field comprising all 12 of Europe's Ryder Cup stars.
The Performace Putting Challenge was located close to Hugo Boss's flagship store, where a BMW 6 convertible will advertise the European Tour's flagship championship throughout May.
"This initiative is all about taking golf and the BMW PGA to new audiences. The three-hole course is great fun to play and I've seen all sorts of people getting involved; young, old, families, experiences golfers, even complete novices who've never picked up a golf club before. It's been a great event," said Howell.
Looking ahead to the BMW PGA Championship, Howell added: "There is a real major championship feel about the BMW PGA Championship. It's a fantastic sporting event, let alone golf tournament, and if you're a golf fan it's a superb opportunity to see Europe's best players in action."
Commenting on his own chances, he said: "I've been playing really well recently and I'm getting closer all the time. It's exciting. I feel I'm due a bit of luck and on a Sunday and there would be nowhere better to do it than at Wentworth next week."
The BMW PGA Championship Performance Putting Challenge moves to Brands Hatch this weekend (May 17-19) as one component of the BMW stand.
Jamie Birkmyre, Championship Director of the BMW PGA Championship, added: "The BMW PGA Championship marks the start of another great summer of British sport and is an exceptional day out for golf enthusiasts, sports fans and families alike."
To buy advance tickets for the event, visit www.europeantour.com/tickets
Children aged 16 and under will be admitted free of charge if accompanied by an adult ticket holder.
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Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, commissioning and feature writing. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email email@example.com with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x
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