By Nick Bonfield published
Puma Biofusion Tour golf shoe launched
Puma Golf has announced the launch of the Puma Biofusion Tour golf shoe, which forms part of the brand's 'LiteStyle' platform.
Biofusion features a range of innovative footwear technologies to promote a comfortable, stylish and lightweight golf shoe.
Puma has also added the Biofusion Spikeless Mesh to its LiteStyle golf shoe collection.
The Biofusion Spikeless Mesh is even lighter weight, spikeless version of the Biofusion Tour, and employs a waterproof mesh to provide long-lasting durability.
The Puma Biofusion also comes with a two-year waterproof guarantee.
"The Biofushion literally fuses out most advanced and top performing technologies into a system that works together to create a revolutionary golf shoe," said Grant Knudson, footwear manager, PUMA Golf.
"Our goal here is to provide golfers with the best of what Puma Golf has to offer, merging function and fashion to improve their game and increase confidence on the course."
The pure-cell structure design in the shoe's upper used engineered shapes and Rovenica Plus microfibre, which creates a supportive, lightweight and breathable golf shoe.
The Puma Biofusion's lacing system is independent from the upper, and offers maximum support and stability to the midfoot while providing a customised fit.
A superthin PowerFrame outsole utilises strategically-placed flex grooves and traction elements that, when coupled with a FusionFoam midsole and integrated external heel counter, provides flexibility and stability.
"Every shoe we have developed for our 2014 collection, including Biofusion, began with the LiteStyle vision: lightweight performance, comfort and style," said Tom Manthe, Puma Golf's Global Marketing Manager.
The average weight of the 2014 Puma Golf LightStyle golf shoe is line in just 10.4 ounces, with the lightest model - also the lightest shoe in golf - weighing in at 6.5 ounces.
According to Rickie Fowler, the Puma Biofusion is 'easily the best golf shoe I've ever worn.'
The Puma Biofusion golf shoe is available in four colour options - Vibrant Orange/White, Black/White/Puma Silver, White/Tradewinds/Fluro Yellow and White/Black - and available from February 1, 2014.
Puma's Biofusion has an RRP of £130. Puma is also launching the Biofusion Lite golf shoe, which is available from March 1 - in three colourways - with a RRP of £90.
Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, commissioning and feature writing. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel with The Masters and USPGA respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email email@example.com with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x
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