FootJoy M:PROJECT shoe launched
FootJoy has launched the M:PROJECT shoe, a new style of footwear based around the philosophy that minimum construction delivers maximum feel throughout all phases of the golf swing
The FootJoy M:PROJECT is a new style of footwear based around the philosophy that minimum construction delivers maximum feel throughout all phases of the golf swing.
The innovative shoe - a revolutionary step in golf performance footwear - comes complete with a number of technological advancements designed to improve performance for FootJoy customers.
FootJoy has maintained a strong reputation in the past, with its classical-looking footwear providing the necessary control and support needed for golfers to perform at their best.
The intention for the brand in 2013 is to continue this trend whilst branching out with the M:PROJECT, which will incorporate a number of modern elements.
The latest offering from the company is designed to be both lightweight and streamline and will allow for a full range of movement whilst keeping the golfer as close to the ground as possible.
It also contains a Laser Thin Duramax rubber compound, never before used in their golf shoes, which assists in keeping the design low profile and highly flexible.
This minimalism also applies to the visual components, providing elegence and simplicity. The spiked version is available in White/Black; White/Lime; White/Orange, Black/Charcoal and White/Charcoal with BOA lacing option (£115). The spikeless version (£95) can be purchased in White/White; White/Navy; Charcoal/Black and White/Silver, as well as a mesh version in Blue/Grey.
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The FootJoy M:PROJECT shoe will be available in all its variations from March.
Below, Golf Monthly Senior Staff Writer Paul O'Hagan takes a first look at the new FootJoy offering: