Callaway Supersoft golf balls launched
Callaway Golf has announced the launch of its softest ever golf ball: the Callaway Supersoft, which is made with the intention of giving golfers with slower swing speeds additional distance.
The Callaway Supersoft golf ball has an ultra-low compression of just 38 - which reduces spin to combat hooks and slices - and features HEX aerodynamics for a piercing ball flight.
Callaway says the Supersoft golf ball is perfect for those who want to increase distance off the tee, while maintaining soft feel around the green and off the putter face.
The Callaway Supersoft is a two-piece golf ball, featuring a Trinomer Blend cover, specifically designed to promote ball speeds and optimise distance.
Dave Bartels, Senior Director of golf ball R&D for Callaway, said:
"Supersoft is engineered with an incredibly soft core - actually zero on the PGA compression scale.
"It's easy to make a soft core, but it's really difficult to make a soft core that is resilient, and we were able to do that with Supersoft."
"Because the soft core is so resilient, it enables us to put a soft cover on it and still achieve really good ball speeds. The soft cover is great for feel and control around the green as well."
According to Callaway, the key features and player benefits are:
- Ultra-low compression and reduced spin for increased distance - A longer, more penetrating ball flight - Callaway's softest ever golf ball - New Optical Yellow design for increased visibility
The Callaway Supersoft golf ball will be available from retailers across Europe from January 31, with an RRP of £19.99 per dozen.
Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, commissioning and feature writing. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email email@example.com with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x