New Italy Golf Tourism Campaign Launched
The campaign sets out to attract golfers to the country
The 'Italy Golf and More' tourism initiative will attempt to attract UK&I golfers to the country
Italy is launching its largest ever golf tourism initiative this summer under the 'Italy Golf & More' brand.
The country is home to over 140 18-hole golf courses including the Marco Simone Golf and Country Club in Rome which will host the 2022 Ryder Cup.
Italy Golf & More is a collaboration between private sector partner regions, the Italian Golf Federation and the Ministry of Tourism (MIBACT), who have invested seven-figures to increase awareness, and future golf tourism traffic, from key European markets to Italy.
The partner regions are made up of Lombardy, Piedmont, Lazio, Friuli Venezia Giulia, Veneto, Liguria, Emilia-Romagna, Puglia and Sicily – who together boast 112 of Italy’s golf courses – with 11 further regions falling under the investment of the Italian Golf Federation.
To aid its push into the UK & Irish markets, Italy Golf & More has appointed market-leading marketing and communications agency The Azalea Group to oversee a long-term campaign which will engage golfers across print, digital, social and event channels in 2016 and beyond.
Italy Golf & More will begin its push with a strong presence at this month’s Dubai Duty Free Irish Open at the K Club hosted by Rory McIlroy from May 18-22 and then the European Tour's Flagship Event at the 2016 BMW PGA Championship at Wentworth a week later where Italian golfer Matteo Manassero won in 2013.
Get the Golf Monthly Newsletter
Subscribe to the Golf Monthly newsletter to stay up to date with all the latest tour news, equipment news, reviews, head-to-heads and buyer’s guides from our team of experienced experts.
Rory McIlroy withdraws from BMW PGA
Bruno Bertero, project co-ordinator for Italy Golf & More, said: “Italy is a country full of wonderful and different golf courses, a fact that is often overlooked when golfers are looking to book a golf break.
“We are very proud of the golf product we have to offer which, combined with the many tourist attractions available, great flight access and comparatively low green fees, makes us a match for any of the more traditional European golf destinations.
“These are very exciting times for Italian golf, with the Ryder Cup due to take place here in 2022, and this new collaboration gives us a fantastic opportunity to showcase the country to golfers in the UK and Ireland, two of the most important golf tourism markets in Europe.”
Elliott Heath is our News Editor and has been with Golf Monthly since early 2016 after graduating with a degree in Sports Journalism. He manages the Golf Monthly news team as well as our large Facebook, Twitter and Instagram pages. He covered the 2022 Masters from Augusta National as well as five Open Championships on-site including the 150th at St Andrews. His first Open was in 2017 at Royal Birkdale, when he walked inside the ropes with Jordan Spieth during the Texan's memorable Claret Jug triumph. He has played 35 of our Top 100 golf courses, with his favourites being both Sunningdales, Woodhall Spa, Western Gailes, Old Head and Turnberry. He has been obsessed with the sport since the age of 8 and currently plays off of a six handicap. His golfing highlights are making albatross on the 9th hole on the Hotchkin Course at Woodhall Spa, shooting an under-par round, playing in the Aramco Team Series on the Ladies European Tour and making his one and only hole-in-one at the age of 15 - a long time ago now!
Elliott is currently playing:
Driver: Titleist TSR4
3 wood: Titleist TSi2
Hybrids: Titleist 816 H1
Irons: Mizuno MP5 5-PW
Wedges: Cleveland RTX ZipCore 50, 54, 58
Putter: Odyssey White Hot OG #5
Ball: Srixon Z Star XV
-
Take This Comprehensive LIV Golf League Quiz To Test Your Knowledge
The LIV Golf League was established in 2022 and plenty has happened already, so it's easy to forget something - see what you can remember with this quiz...
By Jonny Leighfield Published
-
Does A 15-Handicap 30-Year-Old Hit The Golf Ball Further Than A Scratch 50-Year-Old?
The influence that driving distance has on a player's handicap index is well documented, but how much does age impact the long game battle between two golfers?
By Barry Plummer Published