Inside The Open Shop At Royal Birkdale

Take a look inside the huge Open Shop at Royal Birkdale

The Open Shop is an alladin's cave that's very difficult to avoid at Birkdale, here's what's inside...

Inside The Open Shop At Royal Birkdale

Record crowds of around 225,000 are expected at Royal Birkdale this week for the Open and a large contingent will be leaving with a souvenir or two to mark their experience at the world's oldest golf tournament.

inside the open shop at royal birkdale

The shop, situated in the spectator village, is ginormous, with Open-logoed items from caps to hats to magnets to headcovers to...basically anything you can imagine.

There are even Open teddy bears.

We have a great competition where you can win an Open merchandise bundle from the shop, here's how to enter.

It is the first thing you see once you're inside the gates at Birkdale, and whether you plan to buy something or not, it's very difficult to resist the urge to not go in and have a browse.

Inside The Open Shop At Royal Birkdale

The Open Shop's best seller is the Open pin flag, which is perfect for those who like to seek out autographs from their favourite players.

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They look great framed on the wall at home and retail at £20, you can see why they're so popular.

Inside The Open Shop At Royal Birkdale

The Open Shop really is a golfer's dream, with headcovers, balls, tees, pitch forks, ball markers, clothing, umbrellas, towels and almost any other golfing item on sale.

Make sure you do get there early, as it can get seriously crowded.

Another huge seller is the cap, which comes in a number of different colours and materials, made by the brand Ahead Headwear.

Inside The Open Shop At Royal Birkdale

New for this year are Hugo Boss, sponsor to 2016 Open Champion Henrik Stenson, who are very prominent in the shop with logoed clothing.

Inside The Open Shop At Royal Birkdale

There is also a 1st Prestwick range which offers a more classy, old-school look in ode to the first ever Open venue.

Another cool area is the personalisation zone, where you can get anything you like embroidered or engraved on your items.

Inside The Open Shop At Royal Birkdale

Don't forget to follow us on Facebook and Twitter or all your Open news and views.

Elliott Heath
Elliott Heath

Elliott Heath is our Senior Staff Writer and has been with Golf Monthly since early 2016. He graduated in Sports Journalism in 2016 and currently manages the Golf Monthly news, courses and travel sections as well as our large Facebook, Twitter and Instagram pages. Elliott has interviewed some huge names in the golf world including Sergio Garcia, Thomas Bjorn, Bernd Wiesberger and Scotty Cameron as well as a number of professionals on the DP World and PGA Tours. He has also covered the 2022 Masters from Augusta National as well as three Open Championships including at Carnoustie in 2018 when he was inside the ropes with Tiger Woods. He has played 31 of our Top 100 golf courses, with his favourites being both Sunningdales, Woodhall Spa, Old Head and Alwoodley. He currently plays at West Byfleet Golf Club in Surrey, where his handicap index floats anywhere between 4-6. His golfing highlight is making albatross on the 9th hole on the Hotchkin Course at Woodhall Spa, and he has made one hole-in-one.


Elliott is currently playing:


Driver: Honma TR20

3 wood: TaylorMade SIM2 Max

2 iron: Mizuno MP-18 MMC Fli-Hi

Irons: Mizuno MP5 4-PW

Wedges: Cleveland RTX ZipCore 50, 54, 58

Putter: Odyssey White Hot OG #5

Ball: Titleist Pro V1x