John Daly And Son Sign With Hooters
The two-time Major winner and his son, John Daly II, will promote the risqué US restaurant chain via social media and branded apparel


John Daly and his son John Daly II have signed a deal to promote US restaurant chain Hooters.
Two-time Major winner Daly and his son have agreed name, image and likeness deals with the chain. The arrangement appears to be a match made in heaven, with Wild Thing Daly having a party-loving reputation throughout his career and the brand playing up to its own risqué image.
Meanwhile, Daly Jr is a University of Arkansas freshman, and a promising golfer in his own right. The father-and-son duo won the PNC Championship last December, edging Tiger Woods and his son Charlie into second place. Now, the pair have teamed up again, albeit to take part in the chain’s marketing activities and appearing on its social media channels.
Daly Sr revealed the news via social media, saying: "Can’t express how excited I am to be back with my @hooters family & having my son @johndalyll beside me on the next generation! Couldn’t ask for a better relationship & proud to represent the world wide brand"
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Hooters of America senior vice president of marketing Bruce Skala said: “Hooters is thrilled to make our long-standing relationship with John official and to enter an exciting new venture with Little John as our first NIL ambassador. John’s larger-than-life personality makes him an ideal representative of Hooters’ fun-loving spirit, while ‘Little John’ will promote our brand to the next generation as one of the next big names in golf. We are ecstatic to have the Dalys, fantastic golfers and great personalities, on board as spokespeople for Hooters, the definitive 19th hole.”
As well as being a spokesman for the chain, Daly Sr will also wear Hooters-branded apparel and bag. Daly Jr is not permitted to wear branded apparel in his college tournaments. However, he will use it some amateur events.
Daly spent much of Masters week seen at Augusta’s Hooters branch – a tradition he has kept up for the last 25 years. This year, he sold Daly merchandise at the venue from a tent. The 55-year-old was diagnosed with bladder cancer in 2020. However, he isn't letting that battle slow him down, and has been in the news several times recently. Daly, now playing on the Champions Tour, spoke last month about his qualities as a role model. That was followed earlier this month with the release of an album featuring Willie Nelson, Whiskey & Water.
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Mike has over 25 years of experience in journalism, including writing on a range of sports throughout that time, such as golf, football and cricket. Now a freelance staff writer for Golf Monthly, he is dedicated to covering the game's most newsworthy stories.
He has written hundreds of articles on the game, from features offering insights into how members of the public can play some of the world's most revered courses, to breaking news stories affecting everything from the PGA Tour and LIV Golf to developmental Tours and the amateur game.
Mike grew up in East Yorkshire and began his career in journalism in 1997. He then moved to London in 2003 as his career flourished, and nowadays resides in New Brunswick, Canada, where he and his wife raise their young family less than a mile from his local course.
Kevin Cook’s acclaimed 2007 biography, Tommy’s Honour, about golf’s founding father and son, remains one of his all-time favourite sports books.
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