John Daly And Son Sign With Hooters
The two-time Major winner and his son, John Daly II, will promote the risqué US restaurant chain via social media and branded apparel
John Daly and his son John Daly II have signed a deal to promote US restaurant chain Hooters.
Two-time Major winner Daly and his son have agreed name, image and likeness deals with the chain. The arrangement appears to be a match made in heaven, with Wild Thing Daly having a party-loving reputation throughout his career and the brand playing up to its own risqué image.
Meanwhile, Daly Jr is a University of Arkansas freshman, and a promising golfer in his own right. The father-and-son duo won the PNC Championship last December, edging Tiger Woods and his son Charlie into second place. Now, the pair have teamed up again, albeit to take part in the chain’s marketing activities and appearing on its social media channels.
Daly Sr revealed the news via social media, saying: "Can’t express how excited I am to be back with my @hooters family & having my son @johndalyll beside me on the next generation! Couldn’t ask for a better relationship & proud to represent the world wide brand"
A post shared by pga_johndaly (@pga_johndaly)
A photo posted by on
Hooters of America senior vice president of marketing Bruce Skala said: “Hooters is thrilled to make our long-standing relationship with John official and to enter an exciting new venture with Little John as our first NIL ambassador. John’s larger-than-life personality makes him an ideal representative of Hooters’ fun-loving spirit, while ‘Little John’ will promote our brand to the next generation as one of the next big names in golf. We are ecstatic to have the Dalys, fantastic golfers and great personalities, on board as spokespeople for Hooters, the definitive 19th hole.”
As well as being a spokesman for the chain, Daly Sr will also wear Hooters-branded apparel and bag. Daly Jr is not permitted to wear branded apparel in his college tournaments. However, he will use it some amateur events.
Daly spent much of Masters week seen at Augusta’s Hooters branch – a tradition he has kept up for the last 25 years. This year, he sold Daly merchandise at the venue from a tent. The 55-year-old was diagnosed with bladder cancer in 2020. However, he isn't letting that battle slow him down, and has been in the news several times recently. Daly, now playing on the Champions Tour, spoke last month about his qualities as a role model. That was followed earlier this month with the release of an album featuring Willie Nelson, Whiskey & Water.
Get the Golf Monthly Newsletter
Subscribe to the Golf Monthly newsletter to stay up to date with all the latest tour news, equipment news, reviews, head-to-heads and buyer’s guides from our team of experienced experts.
Mike has over 25 years of experience in journalism, including writing on a range of sports throughout that time, such as golf, football and cricket. Now a freelance staff writer for Golf Monthly, he is dedicated to covering the game's most newsworthy stories.
He has written hundreds of articles on the game, from features offering insights into how members of the public can play some of the world's most revered courses, to breaking news stories affecting everything from the PGA Tour and LIV Golf to developmental Tours and the amateur game.
Mike grew up in East Yorkshire and began his career in journalism in 1997. He then moved to London in 2003 as his career flourished, and nowadays resides in New Brunswick, Canada, where he and his wife raise their young family less than a mile from his local course.
Kevin Cook’s acclaimed 2007 biography, Tommy’s Honour, about golf’s founding father and son, remains one of his all-time favourite sports books.
-
JM Eagle LA Championship Prize Money Payout 2024
There’s a record purse for a regular-season LPGA Tour event at Wilshire Country Club
By Mike Hall Published
-
‘I Think I Can Be Helpful’ – Rory McIlroy Opens Up On Potential Return To PGA Tour Policy Board
The four-time Major winner resigned from the board six months ago, but with the game still fractured, he could be about to return
By Mike Hall Published
-
Reports: Tiger Woods Set To Receive $100m Loyalty Payday From PGA Tour
The 15-time Major champion is set to be rewarded handsomely for sticking with the US-based circuit
By Andrew Wright Published
-
Tiger Woods Names Jupiter Links GC TGL Roster
The 15-time Major winner has revealed the three players to compete alongside him in the delayed TGL next year
By Jonny Leighfield Published
-
Verne Lundquist Lifts Lid On Emotional Masters Farewell With Tiger Woods
Tiger Woods shared a poignant moment with the legendary broadcaster beside the 16th green in the final round at Augusta
By Ben Fleming Published
-
Tiger Woods Finishes Last At 2024 Masters Following Highest Total Score Of Pro Career
Woods putted out for a final round 77 at Augusta to finish on +16, but the veteran still vowed to play the rest of the year's Majors
By James Nursey Published
-
Tiger Woods Impresses On Masters Day One With 23 Holes To Play On Friday
Woods played 13 holes in one-under-par on Thursday afternoon before play was called due to darkness
By Elliott Heath Last updated
-
Why Is Tiger Woods Not Wearing Nike At The Masters?
At the start of 2024 Tiger Woods revealed he wouldn't be wearing Nike anymore, but why is that? We explain all here.
By Sam Tremlett Published
-
Tiger Woods Postponing Ryder Cup Captaincy Talks Until After The Masters
The 15-time Major winner confirmed he will hold talks with PGA of America CEO Seth Waugh once he has competed at Augusta National
By Jonny Leighfield Published
-
The Incredible Masters Record Tiger Woods Can Break At Augusta This Week
Five-time Masters champion Woods is practising at Augusta this week where he aims to make cut for a record 24th time
By James Nursey Published