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Danish shoe brand Ecco has announced the signing of PGA Tour player Smylie Kaufman, who will wear the Classic Lux model as a brand ambassador

ECCO Golf has announced the signing of American PGA Tour player Smylie Kaufman as a brand ambassador.

Kaufman, who will compete in the new ECCO Classic Lux and showcase the company’s logo on his sleeve, burst onto the scene when he landed his maiden PGA Tour victory at the Shriners Hospitals for Children Open in 2015 with a spectacular final round of 61.

The 25-year-old Louisiana State University graduate turned professional in 2014, quickly advancing to the PGA Tour from the Web.com Tour.

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“ECCO Classic Lux represents everything I look for in a golf shoe. It’s beautifully crafted, super comfortable and provides all the traction and stability that I need.

“Only ECCO Golf could design a shoe with this combination of great looks and key features,” said Kaufman.

“Smylie’s passion and love for the game make him a perfect fit for the ECCO Golf brand,” said Jesper Thuen, responsible for global sponsorship at ECCO Golf.

“He’s one of the brightest young talents on the PGA Tour and we have no doubts that he’ll go on to achieve great things in his career.”

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The new Ecco Classic Lux replaces the World Class model. It is handmade from some of the finest leathers and has a new direct injection TPU outsole to increase comfort, flexibility and durability.

Half sizes aren't offered but there is a choice between to insoles to achieve a snug, comfortable fit.

ECCO Golf shoes are worn in competition around the world by Fred Couples, Ernie Els, Peter Hanson, Thomas Bjørn, Minjee Lee, Caroline Masson, Gerina Piller, among others. For further information about ECCO Golf, please visit golf.ecco.com.

Joel Tadman
Joel Tadman

Joel has worked in the golf industry for over 12 years covering both instruction and more recently equipment. He now oversees all product content here at Golf Monthly, managing a team of talented and passionate writers and presenters in delivering the most thorough and accurate reviews, buying advice, comparisons and deals to help the reader find exactly what they are looking for. So whether it's the latest driver, irons, putter or laser rangefinder, Joel has his finger on the pulse keeping up to date with the latest releases in golf.


During these enjoyable years he has had some money-can't-buy experiences, like interviewing Tiger Woods and Rory McIlroy one-on-one and covering the 2010 Ryder Cup at Celtic Manor. 


One of his career highlights came when covering the 2012 Masters he got to play the sacred Augusta National course on the Monday after the tournament concluded, shooting a respectable 87 with just one par and four birdies. To date, his best ever round of golf is a 5-under 67 back in 2011. He currently plays his golf at Burghley Park Golf Club in Stamford, Lincs, with a handicap index of 4.7.


Joel's current What's In The Bag? 

Driver: TaylorMade SIM2, 9° 

Fairway wood: Titleist TSi3, 15° 

Hybrid: Titleist TSi2, 18° 

Irons: TaylorMade P770, 4-PW 

Wedges: Titleist Vokey SM8, 50°, 54° and 58° 

Putter: Evnroll ER2V 

Ball: 2021 Titleist Pro V1x