Here we take a look at two players who did more than any others to change the golfing landscape for professional players during the 20th Century – Walter Hagen and Arnold Palmer.

Walter Hagen
June 27 1933
Southport & Ainsdale, Lancashire

Walter Hagen at Southport & Ainsdale 1933

Walter Hagen at Southport & Ainsdale 1933

“I never wanted to be a millionaire, I just wanted to live like one.” Walter Hagen’s flamboyant approach to life brought him levels of fame and wealth previously unheard of for professional golfers.

Champagne and limousines, parties in the Savoy, golfing with the Prince of Wales: Hagen was a showman on and off the course. But he backed up his bravado with a sparkling game. He won 11 Major titles and 45 PGA Tour events between 1914 and 1936.

Beginning his career at a time when pro golfers were treated as second-class citizens, particularly in the UK, he did a huge amount to improve their position. When Hagen first travelled to Britain for the 1920 Open at Royal Cinque Ports he was astonished not to be allowed into the clubhouse. To make a point “The Haig” had his chauffeur park his Daimler directly outside the front door and he changed his shoes there. Gene Sarazen said of Hagen, “All professionals should say a silent thanks to Walter Hagen each time they stretch a cheque between their fingers.”

This picture shows Hagen competing in the Ryder Cup of 1933 (with the Prince of Wales looking on.) The American had a superb record in the trans-Atlantic matches. Hagen captained the US side in each of the first six competitions (1927-1937). As a player, in the first five, his results read: 7 wins, 1 half and only 1 defeat.

Arnold Palmer
Date: July 13, 1961
Location: Royal Birkdale, Lancasahire

Arnold Palmer at Royal Birkdale in 1961

Arnold Palmer at Royal Birkdale in 1961

In order to thrive, a sport needs a figurehead. Enigmatic characters like Muhammad Ali, Carl Lewis and Tiger Woods have captured the public’s imagination and caused the popularity of their respective sports to soar. In the mid 1950s golf’s premier star Ben Hogan was on the wane and, as the “television age” began, the sport was in desperate need of a new talisman. Enter Arnold Palmer. A relatively late developer, he was 28 when he blazed into the public eye at the 1958 Masters. Displaying a cavalier approach, later to become his trademark, Arnie birdied the last two holes to sneak past Doug Ford and Jack Hawkins by a single shot.

Developing a reputation for swashbuckling and attacking golf, “The King” gained an army of fans who cheered him on to six further Major Championships and 62 PGA Tour victories. He was golf’s first global superstar and the sport would not be where it is today without him.

Palmer’s back to back Open wins in 1961 and 62 did a great deal to encourage pros from the US to travel to the UK to compete for golf’s greatest championship and his charisma and good humour won him many supporters this side of the Atlantic. In this picture a group of interested spectators watch Arnie blasting balls away on the practice ground, prior to the 1961 Open at Birkdale.

In 1995 Palmer bid an emotional farewell to The Open. The image of Arnie waving goodbye from the top of St Andrew’s Swilken Bridge is etched on the memory of golf fans across the globe.

Arnold Palmer's Open farewell at St Andrews 1995

Arnold Palmer’s Open farewell at St Andrews 1995