The Ryder Cup media revolution…
The world of media has been changing apace, and Ryder Cup Europe has been doing everything it can to stay ahead of the game as Jeremy Ellwood discovers...
Earlier today, I sat down with Mark Lichtenhein, Head of TV & New Media for Ryder Cup Europe, to find out just how much the event had grown. It doesn’t need me to tell you that the way we receive and digest media has changed enormously over the past decade, but some of the facts and figures he provided us with were quite sobering.
It all comes at a significant price though, which is why the support of strong partners like Rolex is essential for Ryder Cup Europe to be able to keep driving things forwards. Here’s the pick of what he told us…
* The event here at Gleneagles this week is twice as big in terms of infrastructure as even Celtic Manor four years ago, and five to 10 times as big when it comes to technology.
* The outdoor wireless network set-up this week is the biggest ever for an outdoor event in the UK – there is more connectivity at Gleneagles this week than in the whole of Perthshire!
* The Ryder Cup 2014 is the biggest outside broadcast ever produced for an outdoor sport in the UK.
* There are 1,000 people working in the broadcast compound this week, and beyond that 1,000 accredited journalists and photographers.
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* The Ryder Cup 2014 is being broadcast live to 180 territories around the world via 50 broadcasters.
* The TV compound has a temporary hotel on site in the form of 250 SnoozeBox rooms, so key production staff can sleep on site in case of traffic or other issues
* Work started on the infrastructure on the PGA Centenary course over four years ago, with over 250km of cable now laid out on the course – four years preparation for an event that lasts three days!
* As recently as 2002 there was no broadband connectivity in the Ryder Cup media centre – it was all still dial-up. There is 15Gb of connectivity at Gleneagles this week!
Jeremy Ellwood has worked in the golf industry since 1993 and for Golf Monthly since 2002 when he started out as equipment editor. He is now a freelance journalist writing mainly for Golf Monthly. He is an expert on the Rules of Golf having qualified through an R&A course to become a golf referee. He is a senior panelist for Golf Monthly's Top 100 UK & Ireland Course Rankings and has played all of the Top 100 plus 91 of the Next 100, making him well-qualified when it comes to assessing and comparing our premier golf courses. He has now played 1,000 golf courses worldwide in 35 countries, from the humblest of nine-holers in the Scottish Highlands to the very grandest of international golf resorts. He reached the 1,000 mark on his 60th birthday in October 2023 on Vale do Lobo's Ocean course. Put him on a links course anywhere and he will be blissfully content.
Jezz can be contacted via Twitter - @JezzEllwoodGolf
Jeremy is currently playing...
Driver: Ping G425 LST 10.5˚ (draw setting), Mitsubishi Tensei AV Orange 55 S shaft
3 wood: Srixon ZX, EvenFlow Riptide 6.0 S 50g shaft
Hybrid: Ping G425 17˚, Mitsubishi Tensei CK Pro Orange 80 S shaft
Irons 3- to 8-iron: Ping i525, True Temper Dynamic Gold 105 R300 shafts
Irons 9-iron and PW: Honma TWorld TW747Vx, Nippon NS Pro regular shaft
Wedges: Ping Glide 4.0 50˚ and 54˚, 12˚ bounce, True Temper Dynamic Gold 105 R300 shafts
Putter: Kramski HPP 325
Ball: Any premium ball I can find in a charity shop or similar (or out on the course!)
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