Pete Cowen is the latest big name to confirm his attendance at this year's Golf Live at the London Club in May.
Cowen is Lee Westwood's golf coach and there are fewer coaches in the game better qualified to pass on their expert advice and opinions.
Golf Live takes place on May 18-20 and Cowen, who has also worked with the likes of Padraig Harrington, Darren Clarke and Graeme McDowell, will join Colin Montgomerie, Gary Player and Solheim Cup winning captain Alison Nicholas at Golf Live.
Cowen's coaching techniques have helped Westwood reach the top of the world rankings and the golfing public will be able to share his swing methods and secrets at the event.
James Goode, Golf Live's event director, said: "Pete is one of the most highly-respected coaches in the world and it's a major coup that he has agreed to appear at this year's show.
"Every golfer, no matter what their standard, wants to improve and it is not often you get the chance to listen and pick up tips from one of the best teachers in the game. It will be invaluable."
More big names are set to be announced in the coming weeks while consumers will have the chance to try out the latest in golf club technology from the game's top brands.
Tickets for Golf Live cost just £20 for adults while under-18s can gain free entry by registering on Golf Live's website.
To enquire about booking a hospitality package, phone 020 7471 1080 and for more information, or to buy tickets, visit golfliveevent.com
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