High Drama: New European Tour Advert

The European Tour has launched a dramatic new advertising campaign

Martin Kaymer stars in new European Tour advert
Martin Kaymer stars in new European Tour advert
(Image credit: European Tour)

The European Tour has released a striking new advertising campaign titled “Drama on the World Stage.”

The European Tour has released a striking new advertising campaign titled “Drama on the World Stage.”

Filmed in super slow motion and accompanied by music from Mozart’s mesmerising Requiem Mass in D Minor, the advert features two-time Major champion Martin Kaymer playing a bunker shot to the 18th green of the DP Tour World Championship, Dubai.

The shot has all onlookers, commentators, officials and spectators totally captivated. Although Paul McGinley looks terrified!

Those watching on TV are spellbound to the extent that: drinks are spilled, kisses interrupted and cakes ruined by overly aggressive whisking.

The ad cleverly captures the tension and anticipation present at the climax of a golf tournament. The ball is blasted from the sand, lands on the green and rolls out towards the cup as the stirring music approaches a crescendo.

“Making the film was great fun and I was proud to be involved in it,” said Martin Kaymer. “It was very cool the way it was done and it was great to be a part of something like that. It’s always great to promote The European Tour because we have so much to offer - and it’s good that we can show people what a good product we have.”

The ad will be shown by Sky Sports in the UK and The Golf Channel in the US. The global campaign will reach through Europe, Asia, Africa and the Middle East. The television ads will be supported by print and online advertising, as well as social media activity.

The campaign is designed to build on the success of the European Tour’s “Every shot imaginable” campaign.

“The ability of our players to deliver dramatic sporting moments across the world, and the increasing engagement of our global fan base was the inspiration behind the idea,” said Tim Hunt, Marketing Communications Director for the European Tour.

See what you think, here’s the advert below:


Fergus Bisset
Contributing Editor

Fergus is a golf obsessive and 1-handicapper. Growing up in the North East of Scotland, golf runs through his veins and his passion for the sport was bolstered during his time at St Andrews university studying history. He went on to earn a post graduate diploma from the London School of Journalism. Fergus has worked for Golf Monthly since 2004 and has written two books on the game; "Great Golf Debates" together with Jezz Ellwood of Golf Monthly and "The Ultimate Golf Book" together with Neil Tappin (also of Golf Monthly)... Fergus once shanked a ball from just over Granny Clark's Wynd on the 18th of the Old Course that struck the St Andrews Golf Club and rebounded into the Valley of Sin, from where he saved par. Who says there's no golfing god?