UK Government to Invest in Golf Tourism England

Golf Tourism England receives Government support through the Discover England Fund to target the lucrative golf tourism market and drive inbound golf tourism

UK Government to Invest in Golf Tourism England

Golf Tourism England was one of a number of successful applicants in the first round of investments from the Discover England fund, which sets out to ensure that England stays competitive in the fast growing global tourism industry.

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The team at Golf Tourism England were amongst the first to receive the grant, which comes on the back of quite a period of distinction for England’s golf world.

VisitEngland Chief Executive Sally Balcombe said, “Golf tourism is a fast-growing and competitive sector of the tourism industry and this investment will increase England’s market share by building world-class tourism products.”

“Golf has been a traditional stronghold for many destinations’ global inbound tourism strategies,” commented Andrew Cooke, CEO of Golf Tourism England.

“Two things have been clear since setting up the association; the quality and depth of the golf product in England and the willingness of stakeholders to collaborate on cumulative strategies to drive their businesses forward.

It has been this cumulative attraction approach of pooling assets into clusters that has really brought England’s golf product to life and showcased it against the very best the world of golf has to offer.”

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Masters Champion, Danny Willett said: “It is a champagne era for golf in England and I think it is a great move from the Government to invest in positioning the country in the minds of international golfers. There is an abundance of great courses, across all of the counties that together create a match for the very best golf destinations in the world.”

The fund will support Golf Tourism England’s product development strategy with funding and internal resource support.

VisitEngland and VisitBritain will work in conjunction with Golf Tourism England to fuel increased interest within the golf consumer sector.