American Golf Announce George Blackshaw As New Brand Ambassador
The retailer has joined forces with amputee golfer, George Blackshaw, to encourage participation within the sport without fear of barriers to play
American Golf has announced that it is partnering with rising golf star, George Blackshaw, to encourage participation within the sport without fear of barriers to play.
Blackshaw, who is an England right leg and right arm amputee golfer, was recently selected to play for England Golf in the Disability Nations Cup and will now play a part in American Golf’s official ‘Behind Every Golfer’ campaign.
Speaking about the partnership, Blackshaw stated: “I’ve always strongly believed that anything is possible if you work hard and believe in yourself, and I’m proud of how far I’ve already come in my golfing career. If I can inspire others - disabled or otherwise - to discover the joy of the game, I would consider that a great accomplishment.”
Earlier this year, the Englishman worked alongside LET winner and ambassador to American Golf, Carly Booth, with both behind Stromberg’s exclusive SS22 The Open Collection.
Now, Blackshaw will play an active role within American Golf’s marketing and social media campaigns to drive forward positive change within the industry, with Gary Favell, who is the CEO of American Golf saying: “We’re very happy to be welcoming George into American Golf’s rapidly growing family of ambassadors.
“American Golf works incredibly hard to ensure that we, as a prominent retailer, are behind every golfer, regardless of age, gender, ability, or ethnicity. Teaming up with fantastic personalities such as George is so important in our mission to open up the game of golf and break down barriers to play," he added.
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Matt joined Golf Monthly in February 2021 in a freelance position before being offered a full-time role at the company in October 2022.
Previously covering news, e-commerce and social media, he is now an Equipment Writer, specializing in fairway woods, wedges and golf balls.
Taking up the game when he was just seven years of age, Matt made it into his county squad just a year later and continues to play the game at a high standard, with a handicap of around 2-4. To date, his best round is a six-under-par 66 having been seven-under through nine.
Matt’s current What’s in the Bag?
Driver: TaylorMade Qi4D (9°)
Fairway Wood: TaylorMade Qi4D Tour (15° & 18°)
Irons: TaylorMade P7CB (4-PW)
Wedges: Cleveland 588 RTX 2.0 Tour Satin, (50°, 56°, 60°)
Putter: TaylorMade Spider Tour X
Ball: Titleist Pro V1