Titleist 712U Tour-Proven Iron Introduced

Titleist have introduced the 712U, a Tour-proven forged utility iron that provides better players a new option between the long iron and hybrid.

A deep centre of gravity and higher moment of inertia mean the 712U - which comes as a 2, 3 and 4-iron -- delivers increased stability and playability versus a straight-faced iron, while providing better trajectory and spin control than a hybrid.

Cleaner strikes and greater versatility in shot shape are encouraged by the club's wider camber sole design, and a tapered-tip iron shaft promotes additional trajectory control.

Introduced to PGA Tour players late last year, the 712U proved an immediate hit. It is already the most played utility iron model on the PGA Tour through the first 14 events of the 2013 season.

Titleist 712U models can currently be found in the bags of Adam Scott, Tim Clark and Geoff Ogilvy.

Steve Pelisek, General Manager of Titleist Golf Clubs, said: "With the 712U being so well received out on tour, we decided to make the club available through custom order for those players that need or prefer this type of long game yardage and trajectory solution."

The iron will be available by custom order only, beginning 15 May. They carry a suggested retail price of £180 with a steel shaft and £200 with a graphite shaft.