FootJoy has launched a new FJ University training programme, which aims to help FJ stockists maximise their selling strategy and, by extension, their overall turnover.

The educational tool – recognised by the PGA as part of its member education programme – is comprised of four training modules pertaining to core selling strategies and extensive FJ product knowledge.

The programme will be used by the PGA in its post-qualification training, with each user working through the modules at their own pace through a personal log-in page.

As it stands, the modules consist of Shoe Fitting, Merchandising, Core Footwear and Business Opportunities.

Each module is uniquely tailored to provide essential, product-related FJ knowledge and key selling techniques.

“At FJ, we are constantly looking at new ways that we can work closer with our partners to assist them in day-to-day best practices and sales techniques, and this cutting-edge educational tool certainly fulfils the brief,” said Russell Lawes, FootJoy’s European Marketing Manager.

“It’s vitally important that we share our expert industry knowledge with PGA Professionals and retailers in order to grow both our business and theirs for years to come.”

Each module delivers practical advice and specific evaluation designed to benefit all parties.

“The online training programme delivered by FootJoy is yet another resource that enables our members to stay at the forefront of the industry, providing high levels of customer service product knowledge to members, guests and other customers who look to the PGA Professional to provide guidance and expert knowledge on golf equipment across the board,” added David Colclough, Head of Member Education for the PGA.

The FJ University is due to launch on March 1, 2013.