FootJoy launches university training programme

FootJoy has launched a new FJ University training programme, which aims to help FJ stockists maximise their selling strategy and, by extension, their overall turnover

FootJoy has launched a new FJ University training programme, which aims to help FJ stockists maximise their selling strategy and, by extension, their overall turnover.

The educational tool - recognised by the PGA as part of its member education programme - is comprised of four training modules pertaining to core selling strategies and extensive FJ product knowledge.

The programme will be used by the PGA in its post-qualification training, with each user working through the modules at their own pace through a personal log-in page.

As it stands, the modules consist of Shoe Fitting, Merchandising, Core Footwear and Business Opportunities.

Each module is uniquely tailored to provide essential, product-related FJ knowledge and key selling techniques.

"At FJ, we are constantly looking at new ways that we can work closer with our partners to assist them in day-to-day best practices and sales techniques, and this cutting-edge educational tool certainly fulfils the brief," said Russell Lawes, FootJoy's European Marketing Manager.

"It's vitally important that we share our expert industry knowledge with PGA Professionals and retailers in order to grow both our business and theirs for years to come."

Each module delivers practical advice and specific evaluation designed to benefit all parties.

"The online training programme delivered by FootJoy is yet another resource that enables our members to stay at the forefront of the industry, providing high levels of customer service product knowledge to members, guests and other customers who look to the PGA Professional to provide guidance and expert knowledge on golf equipment across the board," added David Colclough, Head of Member Education for the PGA.

The FJ University is due to launch on March 1, 2013.  

Nick Bonfield
Content Editor

Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, commissioning and feature writing. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x