Galvin Green, a market leader in high-performance golf clothing, has appointed its first Global Brand Manager as the company prepares for expansion into America.
Nicholai Stein, 35, will be tasked with overseeing marketing strategy in 22 existing countries and preparing for the brand's 2014 launch in America.
Stein, from Helsinborg, Sweden, starts at Galvin Green's Vaxjo headquarters in January. He will be moving from the VF Corporation, where he was Lee Jeans' Scandinavian Market Manager.
"We have appointed Nicholai to communicate our brand on a more global scale," said Christian Nilsson, Galvin Green's CEO.
"His principal strengths are in retail, brand-building and campaigns - areas we want to strengthen."
"My priorities will be to highlight the brand's unique DNA to the end consumer and support the plans for growth," added Stein.
"And I relish being involved in launching a brand in a new market like the US, and to be able to choose who you work with and to introduce the brand correctly from the outset."
For more information on Galvin Green and all its products, go to www.galvingreen.com.
Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, commissioning and feature writing. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email firstname.lastname@example.org with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x
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