ECCO scoops Product of the Year award

Danish footwear company ECCO has won the Product of the Year award at the prestigious Pro-Shop Europe awards

ECCO Biom Hybrid

Danish brand ECCO has scooped another accolade for its innovative 2013 collection with the new Biom Hybrid winning Product of the Year at the prestigious Pro-Shop Europe awards.

ECCO - a leading global manufacturer of innovative footwear - received the sought-after award at a ceremony last Thursday.

The BIOM Hybrid - a cross between ECCO's flagship Golf Street and Golf Boom shoes - combines ECCO Natural Motion Technology with the award-winning Golf Street EDTS outsole.

The patented ECCO street EDTS (ECCO Dynamic Traction System) outsole contains 100 moulded traction bars and 800-plus traction angles.

These elements are constructed from TPU - a highly durable, water-resistant material - to provide exceptional grip in all weather conditions.

"To win this award is a huge honour. It's affirmation of the quality and performance of our hybrid products, as well as the esteem of the personnel throughout our golf team," said Michael Waack, Head of Global Golf at ECCO.

"Biom Hybrid has been a rip-roaring success internationally, and we've even improved it for the 2013 season.

"At ECCO, we continually strive to find ways of improving products further to find the perfect golf shoe.

"Our latest modernisation, Tour Hybrid, will set the benchmark even higher."

For details of ECCO's 2013 collection - which will be worn in competition by Fred Couples, Graeme McDowell and Thomas Bjorn - click here. For more information on all ECCO golf products, visit

Nick Bonfield
Features Editor

Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, writing, commissioning and coordinating all features across print and online. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x